Content Marketing Executive

This role requires a strong understanding of content marketing, SEO, and performance tracking.

This is a rare opportunity to join an organisation that is currently going through an inspiring growth phase, as we continuously deliver year-on-year. We are looking for someone who is excited about having a big impact at Payfuture and is passionate about heavily impacting revenue and customer experience.

As our Content Marketing Executive you will:

• Content Creation: Develop engaging short—and long-form content, including blogs, social media posts, website copy, newsletters, whitepapers, and case studies.
• Content Planning: Plan and maintain a content calendar to ensure consistency, audience engagement, and alignment with business goals.
• SEO & Keyword Research: Optimize content for search engines, leveraging keyword research tools to drive organic traffic.
• B2B Content Strategy: Create thought leadership content tailored to fintech, payments, and SaaS audiences, ensuring relevance and industry insight.
• Email Marketing: Develop and manage email campaigns using platforms like Mailchimp, HubSpot, or similar tools to nurture leads and enhance engagement.
• Collaboration: Work closely with stakeholders, including marketing, product, and sales teams, to align content with business objectives.
• Performance Analysis: Track and analyze content effectiveness using Google Analytics, LinkedIn Insights, and CRM reports, refining strategies based on data-driven insights.
• Multi-Project Management: Juggle multiple content initiatives, ensuring timely delivery and high-quality output.

Requirements

You will be a good fit if you:

• Are aligned with our values of Belief, Positivity, Accountability & Ownership, Speed and Execution
• Experience: 2+ years in content marketing, preferably within fintech, payments, or SaaS.
• Writing & Editing: Strong writing skills with the ability to create engaging, high-quality B2B content.
• SEO Knowledge: Familiarity with SEO best practices and experience using keyword research tools.
• Email Marketing Tools: Experience with platforms like Mailchimp, HubSpot, or similar.
• Analytical Skills: Ability to track and analyze content performance using tools like Google Analytics, LinkedIn Insights, and CRM reports.
• Project Management: Ability to collaborate with stakeholders, manage multiple projects, and meet deadlines in a fast-paced environment.

Benefits

As a Valuable PayFuture Partner you will:

• Receive a competitive salary
• Be enrolled into our Employee Share Option Scheme
• Have autonomy from day one - you'll see your ideas become reality and truly transform how Payfuture works. You will set up systems and processes from scratch and truly define the direction of the Marketing team
• The opportunity to be part of a rapidly growing business, providing an unrivalled opportunity to develop your skillset
• Be part of a collaborative, values-led team that is working hard to revolutionise payments in emerging markets
• Receive additional benefits as we grow