Digital & Performance Manager

• We’re looking for a creative and influential person to join our Marketing function
• This is an opportunity to support our digital marketing strategy, with a focus on mobile-first communications
• As you develop close, effective working relationships across our bank, you’ll become a key digital contact for our stakeholders

What you'll do

As a Digital & Performance Manager, you’ll be managing CRM tooling and looking at how we can drive greater customer growth and engagement through a range of channels. To do this, you’ll partner with a range of teams within Marketing to deliver innovative campaigns and plan and improve digital performance.

Day to day, you’ll be:

• Owning CRM tooling and working closely with Product and Marketing teams to build out and refine our comms capabilities
• Building mobile campaigns, HTML email campaigns, transactional comms, SMS and push notifications to reach our customers
• Developing engaging lifecycle comms aimed at supporting customer engagement and retention metrics
• Carrying out regular testing to make sure the most effective creative and messaging is used in all channels
• Monitoring activity and tracking and analysing performance to maximise our performance against plans

The skills you'll need

We’re looking for someone with experience of working in a digital marketing environment, including experience of developing and delivering strategy. You’ll be strongly analytical with proven problem solving skills and will have a firm focus on achieving delivery through data.

You’ll also need:

• Good data literacy and knowledge of testing and optimisation techniques
• A positive approach to change and the ability to work in constantly changing environment
• Excellent organisation and time management skills with a focus on delivery
• Strong communication and influencing skills
• Good budget management experience
• Experience with HTML and CSS
• Experience using Iterable or equivalent CRM and marketing automation platforms