Performance Marketing Manager

Overview:

Job title:

Performance Marketing Manager

Reporting to:

Head of Marketing

Responsible for:

Demand and New Business Lead Generation Activities

Based at:

Hybrid Flexible Role with a link location at London or Portsmouth

Scope:

To take ownership of demand and new business lead-generation activities. Working closely with the Business Development Team and external agencies to drive high-quality leads, utilising a complete marketing mix approach.

Responsibilities:

• To develop short-term and long-term demand strategy plans
• Provide campaign, management, delivery and KPI reporting.
• Work collaboratively with the product marketing manager, vendor alliance team and sales practise leads to identify target personas, provide market segmentation and leverage opportunities and value propositions.
• Partner with the new business team leader to provide leads, understand sales drivers, sales objections, align on priorities, capitalising on any opportunities, provide end-to-end reporting and accountability.
• Work with external Web, SEO, PPC and demand generation agencies to achieve the appropriate marketing reach and pipeline.
• Utilising the data and results across all levels of the new business marketing and sales funnel, analyse performance of campaigns, monitor progress toward goals and modify approach as needed.
• Leverage the marketing tech stack (Salesforce/Hubspot/Zoominfo/Google/Wordpress) to provide reporting, tracking, and accountability.
• Grow the team and manage a digital campaign specialist

Qualifications:

• Has 5+ years’ experience in B2B Growth Marketing, focusing on early-stage growth.
• Have a proven track record of crafting marketing strategies and plans that drive leads that convert to pipeline and revenue.
• Is an expert in managing the B2B lead funnel, from lead MQL to SQL to opportunity to close.
• Be proficient in using marketing automation platforms (e.g., HubSpot, Pardot), CRM systems (e.g., Salesforce) and prospecting list and intent tools (Zoominfo, Demandbase, Cognism).
• Provide strong project management skills who can successfully coordinate and direct multiple stakeholders, messaging, prospect data, content assets mix, timing, and multi-channel campaign execution.
• A strategic understanding of lead scoring and be data-driven with the ability to analyse and pull meaningful insights from quantitative and qualitative data.
• Has experience partnering with external agencies and leading/influencing internal content and creative teams.
• Experience in planning and maintaining campaign budgets and proving value and ROI
• Be an excellent communicator and team player.

• We prioritise internal development opportunities and offer access to our Udemy training platform
• Competitive Salary
• Flexible remote working and a supportive environment for varying personal circumstances
• A diverse and inclusive work culture
• Modern vibrant workplaces
• Company pension
• Private healthcare/dental care
• Cycle to work scheme
• And much more!