Digital Marketing & Growth Hacking Manager
Salary: £47,000 to £57,000 per year depending on experienceSocial: Monthly adventures/parties with your teamHealth: £500 per year for your physical/mental healthEducation: £1000 per year for your learning and developmentTools: Premium hardware and software for you to do your best workAnnual Leave: 30 days including public holidaysLocation: Hybrid Min 2 days per week in London OfficeHours: 35hrs per week Normally 10:00-18:00 but some flexibility possibleStart Date: Jan/Feb 2025Application Deadline: Midnight on 27th Nov 2024 applications are assessed as they are received, apply early where possible
Your missionOwn the growth marketing strategy and digital marketing. Utilising a mix of creativity and scientific rigour to test ideas and scale successes.Your objectives:
Increase ROAS across paid media channels Meta, Tiktok, GoogleImprove website conversion rates across key conversion types visit>registration, registration>purchaseReduce reliance on paid media channels by improving organic discovery, referral and retention channels
Your responsibilities:As a company we focus on objectives and results, with individuals driving the decisions on the best ways to achieve them. We have included this list of responsibilities to give you an idea of the starting point for this position; the exact responsibilities will develop under your leadership.
Ownership over ticket sales growth for our existing events and helping launch new experiences and products into our communityLine management of Social Media Content & Community Marketer and reporting to company leadership on marketing and sales workCreate paid advertising strategy and run all paid digital advertising campaigns across Meta, Google, Tiktok and any emerging platforms such as Pinterest, Snapchat etc.Continually audit and improve our marketing and analytics tracking to ensure consistent and reliable data, debugging and solving any issues with the support of our developers where requiredCreate and manage a website conversion rate optimisation CRO strategy, implementing an ongoing testing regime to understand and improve key macro and micro conversions and ultimately improve the effectiveness of our marketing funnelsManagement of website contentWork with our analytics platforms as well as session recording and variant testing tools to attribute revenue to marketing efforts, provide insights to the business on customer behaviour, and uncover opportunities for growth and efficiencyCreate and operate a systematic approach to experimenting with marketing/growth ideas and rapidly scaling successful onesCollaborate with content marketer with technical SEO guidance eg information schemas and in analysing keyword opportunitiesCollaborate with content marketer on content strategy and analysis to improve content provided for advertising purposesMaking minor edits to creative and copy provided for advertising purposesCollaborate with product and operations team members to embed marketing into our digital experiences, events and physical products to improve customer retention and referralsApplication Process:Your cover letter should do the following:
Tell us about your personal values and how they inform your approach to workDescribe workplace cultures that you know bring out the best in youHighlight previous experience from your CV that is most relevant to the roleEmphasise any specialist skills, qualifications or training you have that are relevant to the roleTell us which of the four Patrols you would join if you were attending one of our events
We are looking for team members who are interested in a long term career with Wildkind, and want to learn and grow with us. If you think you could achieve the goals set out in this role and would enjoy the work we do, we encourage you to apply regardless of your background.We have an extensive interview process which includes completing tasks and getting to know your potential colleagues, that will allow you to experience our culture first hand. We will request positive references from your past employers to support anything you tell us about your experience.Please click on the link provided and you will be redirected to our website to complete your application.We only accept applications via the form on this page, please do not send applications by post or email as they will not be considered.