CRM Marketing Specialist UK
Who we are:
We’re a pan-European digital wealth manager with 130,000 active investors (growing fast!) and over €5 billion invested on our platform. With 220+ people across 4 offices in Italy and the UK, we’re supported and funded by Poste Italiane, Cabot Square Capital, United Ventures and Allianz.We started in 2011 in Milan with a simple vision - to help more people improve their financial well-being by making personal investing straightforward and accessible through technology. Fast forward a few years, and we’re known as one of the most innovative fintechs headquartered in the heart of London.
Mission
To provide investment solutions and advice to protect and grow client wealth through time.
Our Core Values:
We’ve built our business on three Principles:
- Relationships are our first asset: We’re one team, built on trust, honesty and transparency. We value our relationships above all else.
- Trust drives success: We give each other the space to grow. We empower our employees to succeed, so they can make a real impact.
- Our customers dream big, just like us: We see the bigger picture and we make sure our customers see it, too. We’re always focused on the best outcomes for our clients and for each other, no matter what the goal, or how big the dream
What this means in practice:
At Moneyfarm, diversity is the foundation of our competitive advantage. We value our employees for who they are – their backgrounds, experiences, talents, knowledge and individual differences. This is what makes us better at what we do. To accommodate our different needs and commitments, we offer flexible working to all.Our individual impact and output is what counts most.
About the role:
We are looking for an enthusiastic and driven marketer to join our Product Marketing team. This is an excellent opportunity to gain hands-on experience in a fast-paced environment, contributing to key initiatives that drive customer engagement and business growth.
Key Responsibilities:
As a CRM Marketing Specialist, you will:
- Oversee the creation and execution of multichannel customer engagement initiatives across Email, SMS, Push Notifications, and In-App Messaging.
- Analyse marketing campaign performance to optimise results and inform future strategies.
- Coordinate campaigns and projects in collaboration with cross-functional teams.
- Craft compelling, user-centric copy that ensures impactful messaging across all channels.
- Work closely with the Product, Investment Advisory, Data and Marketing teams to identify new opportunities and business requirements to retain and expand the customer base.
What We’re Looking For:
We are seeking a proactive, resourceful professional who thrives in a dynamic environment. The ideal candidate will:
- Approach their work with energy, focus, and a can-do attitude.
- Have a strong interest in mastering marketing techniques and CRM processes.
- Demonstrate a problem-solving mindset and take ownership of their projects.
- Exhibit strong analytical thinking and a detail-oriented approach to decision-making.
Objectives:
- Develop a deep understanding of marketing campaigns, from strategy to execution.
- Gain expertise in performance analysis, leveraging data to drive marketing decisions.
- Master Salesforce Marketing Cloud to enhance customer engagement.
- Strengthen skills in crafting persuasive, user-focused copy that maximises marketing impact.
- 2-3 years of experience in a similar role.
- Fluent English (written and verbal) is essential.
- Prior experience with Salesforce Marketing Cloud or similar CRM tools.
- Bachelor’s or Master’s degree (or currently pursuing studies) in Marketing, Communications, or a related field.
- Strong project management mindset.
- Nice to Have:
- A strong interest in the financial and investment sector.
- Basic knowledge of SQL.
- Health Insurance, Wellness plan
- Fee free investments on Moneyfarm platform
- Incentive scheme
- Career development opportunities
- Training opportunities
- Regular office social events
- Happy and friendly culture!