Sr. Partner Marketing Manager, AWS for Telecom - ref. f46301703
Amazon Web Services (AWS) is seeking a highly capable, self-directed Partner Marketing Manager, to help drive customer adoption of AWS’s Cloud Services through our telecom partner community. If you have a passion for the cloud, love helping partners reach their full potential, and are an expert in designing and implementing joint marketing plans with partners - then we’re looking for you.
In this global role, you will develop a deep understanding of the AWS partner ecosystem and telecom vertical priorities to define and execute a global partner marketing plan in support of growth objectives we have with our telecom operators and ISV partners.You will build and deliver partner marketing messaging, collateral and thought leadership content, awareness activities, demand generation programs and event strategy that enable telecom partners to acquire new customers, retain and grow existing customers, and deliver revenue growth of AWS services.
You will monitor, manage and support utilization of marketing development funds (MDF) and develop metrics to link ROI to spend activity. You will act as the primary partner marketing contact for a wide set of ISV partners and lead the creation of joint value propositions around generative AI, network, application migration and modernization, and joint GTM.
This role requires strong collaboration and relationship-building skills as you will be required to partner internally with extended telecom team, global & regional partner marketing teams, and the AWS partner organization to execute partner marketing programs worldwide and externally with the alliances, marketing and management stakeholders at the partners organizations.You will be the voice of these partners’ needs to various internal stakeholders and will share best practices across regions. In addition, you will also be required to manage outside vendors to execute programs and achieve goals.
This is a unique opportunity to play a key role in an exciting, incredibly fast-growing business. The ideal candidate will have creative marketing ideas to combine with extensive analytic and data-driven customer demand generation experience in Telco.Ability to effectively communicate with some of the most agile technology companies in the industry, including both technical and non-technical audiences, is critical. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities.
A solid understanding of cloud architecture and the cloud landscape are critical to this role.
Key job responsibilities- Develop and execute best-in-class marketing plans and programs that can be leveraged across different partner tiers to effectively drive end-customer awareness and adoption of partner solutions powered by AWS.
- Craft and refine our message to the telecom industry through partners and work closely with AWS telecom partners to build joint value proposition messaging and content.
- Build detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metric tracking.
- Work closely with the telecom Partner Development Managers (PDMs) and internal stakeholders to identify priorities and partner marketing initiatives and needs.
- Develop event strategy, success criteria, and metrics for AWS and partner joint presence in industry and partner events
- Become the subject matter expert for strategic CSPs, NEPs, telco-ISVs and advocate for their inclusion in programs across AWS that provide mutual benefit.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
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Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.- Experience in developing and managing acquisition marketing or channel programs
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
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