City of London - Marketing Performance Manager

About Our Client

A leading membership in the sustainability space making impactful changes across multiple businesses.

• Support in developing a high performing CRM team, and line managing the individuals within it.
• Build, maintain and own the email marketing plan alongside supporting long-term objectives of high performance in this field.
• Ensure CRM is fit for purpose to activate wider marketing campaigns.
• Build technical knowledge base internally within the organisation.
• Become a "product owner" for the CRM, providing insights and promoting understanding across the organisation.
• Support in promotion of data hygiene, segmentations, and in advancing automation objectives.
• Create and maintain a strategy for measuring and acting upon key performance metrics across marketing channels.

• Experience of CRM platforms. Experience with Microsoft Dynamics is desired but not necessary.
• Ability to improve customer lifecycle marketing through CRM improvements.
• Able to train and support others in CRM best practice.
• Experience of using marketing automation tolls and applications.
• Data analysis experience, and the ability to develop insights from a range of data. Experience of Google Analytics, Hootsuite and Google Data Studios is desireable.
• Strong communications skills, and an ability to foster constructive relationships across multiple teams.

• A supportive and collaborative work environment.
• Hybrid working.
• Scope for learning and progression, as well as a development plan.
• Opportunity to work in the sustainability sector.