Digital Marketing Manager
Universal Business Team Warrington Full-time
Our client, a prestigious, design-led bathroom brand, is seeking a skilled Digital Marketing Manager to enhance digital engagement, strengthen brand visibility, and create innovative campaigns. This is an exciting opportunity to lead digital marketing for a brand that serves boutique showrooms, architects, and specialist bathroom contractors.
Key Responsibilities:
- Lead all digital marketing activities, ensuring the brand is front-of-mind across multiple channels.
- Develop and manage content for social media, website, and email communications.
- Oversee SEO efforts and manage day-to-day website operations, including larger digital projects.
- Implement and optimise CRM tools, segmenting data for targeted email marketing.
- Create and deliver digital launch campaigns to support new product introductions.
- Analyse digital marketing performance, offering insights and data-driven recommendations for improvement.
- Liaise with external agencies and partners for web development and content creation.
Requirements
Key Requirements:
- Minimum of 5 years’ experience in digital marketing.
- Proficient in CRM systems (e.g. HubSpot) and Google Analytics.
- Experience in content marketing, including blogs, video creation, and campaign management.
- Demonstrated success in driving innovation and change in digital marketing.
- Experience in the KBB (kitchen, bathroom, and bedroom) or construction industry is highly desirable.
Desirable Skills:
- Strong understanding of SEO.
- Experience with PPC and social media advertising.
- Basic design skills (e.g., Canva or InDesign).
- Salary: Up to £40,000 DOE
- 23 days holiday plus additional on birthday and bank holidays
- Monthly and quarterly bonus schemes
- Pension Scheme
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