[ref. m4606500] Public Relations Officer
Job Description:
As a Public Relations Officer at Nevsah Academy Ltd, you will be responsible for creating and maintaining the company’s positive image. You will manage strategic communication, promote positive messages, and handle media relations to enhance visibility and reputation.Additionally, you will address crises and negative publicity to protect the organization’s image while building relationships with key stakeholders to foster credibility and trust.
Key Responsibilities:
Media Relations: Build and maintain strong relationships with journalists and media outlets, write press releases, and organize interviews, press conferences, or media events to secure positive media coverage.
Strategic Communication: Develop and implement communication strategies that align with the organization’s goals, including campaigns that enhance brand awareness and improve public perception.
Crisis Management: Handle any negative publicity or public crises by preparing crisis communication plans, responding swiftly to mitigate damage, and managing the flow of information to the public.
Content Creation: Write and edit speeches, articles, newsletters, blog posts, and social media content to convey key messages to the public and stakeholders.
Event Management: Organize promotional events, public appearances, or community engagement activities to strengthen the organization’s public presence.
Stakeholder Engagement: Build and nurture relationships with key stakeholders such as clients, investors, employees, and the public to maintain trust and loyalty.
Brand Image Management: Ensure consistency in messaging across all communication platforms and uphold the organization’s brand identity.
Monitoring Public Perception: Track public and media sentiment regarding the organization, analyze feedback, and adjust communication strategies accordingly.
Internal Communications: Facilitate communication within the organization to ensure alignment on public-facing messages and help communicate organizational changes or updates to employees.
Reporting and Analysis: Evaluate the effectiveness of PR campaigns and media coverage, provide feedback, and make recommendations for improvement.
Qualifications:
- Strong written and verbal communication skills, with the ability to craft clear and persuasive messages for diverse audiences.
- Ability to handle high-pressure situations and manage negative publicity.
- Competence in developing and implementing PR strategies that align with organizational goals.
- Proficiency in using social media platforms to engage with the public and promote positive messaging.
- Ability to build relationships with stakeholders, the media, and the public.
- Strong project management skills, including the ability to handle multiple tasks and events simultaneously.
- Ability to evaluate the effectiveness of PR campaigns and monitor public sentiment.
- Understanding of regulations related to the press, advertising, and digital media is sometimes necessary.