[ref. o8124001] Marketing Assistant

ABOUT THE ROLE

A new exciting and hands-on position which sits within Workman growing Activate’s Placemaking team, supporting the delivery of their marketing and placemaking activities The role will involve implementing personalised marketing plans, event coordination, engaging with tenants, working with community groups and coordinating suppliers across a wide variety of clients properties.

The service specialises in delivering integrated marketing programmes aimed at driving footfall, increasing spend and connecting the destination to the local community.

The role will require regular and direct communication with internal property managers and onsite staff to help organise, facilitate and deliver the properties marketing activities.

WHAT MATTERS MOST IN THIS ROLE

Building and maintaining close professional relationships with clients, tenants and colleagues is paramount to your success. Proactiveness and going above and beyond is expected.

You will form part of the team who will be delivering digital marketing, event, web, advertising, PR and social media services

You will need to have the ability to think outside the box and come up with creative and innovative ideas.

You will support the the marketing activity across multiple accounts including; posting and monitoring daily content on social media platforms, collecting data and evaluating analytics to report back to the client, event coordination, budget monitoring and contributing to marketing plans for a range of different types of projects.

Managing multiple projects and working to different deadlines is essential.

A key interest in marketing, s and social media channels is also essential in this ever-constant developing market.

Experience of using Content Cal, Hootsuite, Sprout Social, Google Analytics, Mailchimp and Canva is desirable

Other duties will include:

• Creating and delivering e-newsletters to relevant groups
• Drafting marketing content for multiple platforms – socials, web, PR, proposals and reports
• Undertaking stakeholder engagement with retail tenants, office occupiers, community groups and the public
• Coordinating suppliers and preparing function sheets for events and onsite activations.

What is Placemaking and Destination Marketing?

By using customer and stakeholder feedback to generate a common vision, the Activate team creates places which enable innovation, enterprise and that support local economies and the wider community.

They deliver viable placemaking solutions that regenerate, repurpose and enliven destinations, with the marketing service focused on driving footfall, sales and dwell time to each property.

• A proactive, practical, and positive approach to work is required.
• Excellent and professional communication skills with the ability to build gravitas amongst clients is also paramount.
• An enthusiastic team player.
• Ability to use your initiative and work autonomously is important to deliver tangible results.
• Passionate about events and marketing is essential.