B2B Content Marketing Specialist

Working autonomously and within a small team, you’ll create high-quality, engaging content that drives lead generation and positions Slerp as the go-to platform for online ordering.

Key Responsibilities:

• Develop and execute quarterly content strategies that align with marketing campaigns.
• Ensure content meets business goals for audience engagement and lead generation.
• Identify and pursue content-led tactics that could help the sales team generate leads or build relationships.

• Own content creation across emails, social media, blog and video, focusing on Slerp’s impact on restaurants and communities.
• Create content from teams and partners for case studies, testimonials and reviews.
• Produce video content that resonates with partners and showcases their success with online ordering.

• Monitor and analyse content engagement metrics.
• Continuously refine strategies to improve engagement and lead generation.

What We’re Looking For:

• Ownership: You take pride in your work, bringing fresh ideas and working smart. You like being accountable and driving results.
• Content driven: You understand digital marketing dynamics, demonstrated through experience in email marketing, content generation and community management.
• Resourceful: You’re a doer, comfortable juggling multiple priorities at once.
• Creative: You have a passion for storytelling and drive impactful content strategies that resonate with diverse audiences.
• Collaborative: You can work autonomously and enjoy the dynamic of a small team..
• Resilient: You embrace change and learn from both successes and failures.

Typical Fortnight:

• Execute email marketing campaigns, including content creation, audience segmentation, and performance analysis.
• Engage with the community on LinkedIn, Instagram, and other platforms to foster dialogue and promote brand visibility.
• Generate diverse content assets, including case studies, social media posts, blog articles, and newsletters.
• Leverage basic HTML and content management systems like WordPress to enhance content presentation.

Why Join Us?

At Slerp, we’re transforming how hospitality businesses interact with their customers online. If you’re passionate about storytelling and content creation, we’d love to hear from you!

• 3+ years in CRM, email marketing, content marketing, or growth roles.
• Proven copywriting skills, adaptable to different brand tones.
• Comfortable with producing video content.
• Proficiency in basic HTML and platforms like WordPress to enhance content presentation.

• Up to £47k base salary with Stock Options
• Flexible Working - Our office is based in Shoreditch, London. This role requires the candidate to be at the office at least 3 days a week, with other days flexible pending requirements.
• Flexible Holiday - Take time off as and when needed. We don't have a limit on how many days this is a year. It's essential you take time off when required to recharge and come back with fresh ideas, energy and enthusiasm.
• Enhanced Parental Leave
• Cycle to work scheme
• Paid subscription to CODE App