Deputy Head of Student Communications and Engagement

The Talent Set and I are excited to partner with a fantastic client within the higher education sector, supporting them on their recruitment for a Deputy Head of Student Communications and Engagement on a 12-month fixed term contract. The successful candidate will be supporting and leading their team to optimise the student experience from initial inquiry to enrolment

Key responsibilities include:

• Leadership & Team Management: Lead and manage the team, focusing on applicant communications and strategies for conversion.
• Expertise Contribution: Leverage extensive knowledge and experience in prospective student engagement and communications for team and university-wide initiatives.
• Strategic Involvement: Actively engage in senior management discussions as a vital member of the Senior Management Team.
• Communications Framework: Create and uphold a comprehensive framework for applicant communications, ensuring all messages are accurate, compliant, and well-coordinated across various channels.
• Campaign Management: Oversee the design, implementation, and assessment of conversion campaigns to provide each applicant with a personalized communication experience based on their application status.
• Content Development and Collaboration: Collaborate closely with the Student Recruitment Content, Digital, and Admissions teams to ensure all prospective student communications align with brand standards, adhere to style guidelines, and effectively encourage desired actions.
• Performance Analysis: Use prospect feedback and management information reporting to evaluate the effectiveness of engagement initiatives, ensuring they are measurable and impactful.

The successful candidate will:

• Demonstrate the ability to inspire and effectively lead a team, setting clear performance goals.
• Show proven leadership capabilities and a strong capacity to guide a team.
• Employ a data-driven approach to assess the effectiveness of engagement and communication strategies.
• Have extensive experience in higher education marketing and recruitment, particularly throughout the student journey.
• Exhibit proficiency in planning and executing lead generation and conversion campaigns with tailored content.
• Possess excellent copywriting skills, ideally in higher education contexts.
• Have a solid understanding of CRM theories and practices.
• Exhibit strong negotiation and influencing skills across various stakeholder groups.
• Demonstrate exceptional verbal and written communication skills, adaptable to different audiences.

The role is a 12-month fixed term contract, hybrid working with 1-2 days in their Central London office. The salary banding for this role is between £50,000 - £60,000. Deadline for applications is Wednesday 16th October 2024.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.