Senior Campaigns Manager - Financial Services
The B2B Senior Campaigns Manager will lead the development and execution of integrated demand generation campaigns for the Financial Services industries in the UK and Ireland.
14 month maternity cover. November 11th start.
THE COMPANYOur client is a global leader in on-demand customer relationship management.
THE ROLE
This role involves working closely with senior sales stakeholders to drive leads, pipeline, and ACV. You'll manage a marketing programme that engages prospects and customers to support pipeline goals, collaborating with global and EMEA marketing teams. The role requires strategic problem-solving skills and experience in B2B demand generation, working with cross-functional teams to align on objectives, execute plans, and measure results. Key responsibilities include:
- Lead and develop the go-to-market marketing plan to generate marketing driven pipeline (New Clients, Upsell and Cross-sell) collaborating with UK marketing functions, sales leadership, and aligning with EMEA & Global Field Marketing
- Manage the annual marketing plan and goals for Financial Services, accountable for the budget management and quarterly targets, initiatives, and metrics, ensuring measurable and accountable results
- Own the marketing driven pipeline goals and targets for Financial Services, use data-driven decision making through analysis to drive performance of Marketing Sourced and Marketing Influenced pipeline from go-to-market activity
- Understand and target prospects and customers successfully, and align with sales to optimise the Marketing plan and spend to maximise impact and engagement
- Orchestrate stakeholders across multiple channels: i.e. Digital, Events, Executive programmes and ABM, to ensure alignment with overarching Marketing and Business objectives, and achievement of Marketing targets
- 10+ years of professional experience in B2B marketing campaigns roles, ideally within Financial Services, or experience of targeting the Financial Services sectors
- Strong background in leading and delivering demand generation campaign strategies and plans, from concept through to execution and results
- History of achieving performance-marketing, delivering and over-achieving on goals and targets
- Adept at working across multiple customer and prospect segments for new clients, cross-sell and upsell strategies
- Ability to work across a complex set of solutions, multi-functions, and multi-regional organisations.
- Ability to think creatively, identify and solve complex problems
- Strong communication and presentation skills, with ability to influence stakeholders
You must have fluent English Skills and the right to work in the UK.
If you can tick ALL the boxes, then please apply online NOW!
NB: You must be eligible to work in the UK
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