Content Strategist (London) (1-year FTC)

Founded in 2001, Resident Advisor (RA) is one of the world's longest-running music media brands and a cornerstone of the dance, electronic and DJ ecosystem. The site's audience of over 6 million monthly users is drawn in by a combination of news, editorial, club listings and ticketing, RA-branded events at venues and festivals worldwide, original films and a weekly mix series that has run for 18 years.

Purpose of the role: The Content Strategist will define and execute Resident Advisor’s creative vision across video, social, and multimedia content. This leadership role demands expertise in audience growth, platform optimisation, and brand alignment, driving Resident Advisor’s content to new heights of engagement, innovation, and revenue potential.

Key responsibilities:

Strategic Leadership:

• Collaborate with editorial leadership (Editor, Deputy, and Managing) to develop and evolve content strategies across video, social, and podcasts, ensuring alignment with Resident Advisor’s vision and growth objectives.
• Continuously develop and refine a comprehensive content strategy across video, social, and podcast platforms, ensuring alignment with Resident Advisor’s growth and audience engagement objectives.
• Set a clear agenda and schedule for content creation, platform usage, and team organisation to ensure maximum impact and efficiency.
• Integrate data and audience insights into the decision-making process, using performance metrics to continuously refine and optimise strategies.
• Lead discussions around performance tactics, focusing on views, engagement, growth, and content quality.
• Oversee content ideation and execution, maintaining high standards of quality, consistency, and creative innovation.

Team Leadership:

• Act as the primary leadership point for integrating video, social, revenue, and editorial teams.
• Manage and mentor the Channel Manager, A/V Producer, and social team, fostering a culture of collaboration, accountability, and innovation, while providing strategic leadership to senior stakeholders including the CCBO and Editor.
• Establish workflows, creative development processes, and decision-making structures that support team efficiency and alignment.

Platform Optimisation:

• Stay ahead of platform trends, ensuring content strategies are cutting-edge and audience-focused.
• Collaborate closely with the Channel Manager to optimise Instagram, TikTok, and Facebook content while supporting YouTube’s long-form strategies.
• Work with the podcast and video teams to ensure a video-first approach to audio content, maximising multi-platform distribution opportunities.

Monetisation & Revenue Growth:

• Collaborate with commercial teams to ensure content strategies align with revenue goals.
• Identify and execute monetisation opportunities for content, branded partnerships, and platform-specific ad revenue.

We’re looking for:

• Significant experience in a leadership role within content creation, social media, or digital marketing, ideally in music, entertainment, or cultural industries.
• A proven track record of developing and executing data-driven content strategies that drive audience growth and engagement.
• Experience in content monetisation, branded partnerships, and revenue-generating initiatives.
• Expertise in managing cross-functional teams, including video production, social media, and editorial.
• Strong creative vision and storytelling ability, with experience in multimedia formats.
• Exceptional writing skills, with the ability to craft clear, engaging, and on-brand copy, alongside meticulous attention to detail in editing and proofreading.
• In-depth knowledge of platform-specific best practices, analytics, and optimisation techniques.
• Excellent communication and leadership skills, with the ability to align diverse teams around a shared vision.
• A passion for electronic music culture and a strong understanding of Resident Advisor’s audience is highly advantageous.

What we offer you:

• Generous annual leave policies aimed at promoting work-life balance.
• Flexibility in working arrangements, offering hybrid or remote work options based on role requirements and location.
• Matching pension schemes and/or 401k.
• Comprehensive staff wellbeing initiatives, featuring regular activities and workplace programmes to support mental and physical health. This includes discounted Classpass membership and custom-fitted earplugs.
• Company-led social events, team lunches, and discounts on RA merch.
• Paid annual volunteering allowance, encouraging contributions to community projects and charities you care about.
• Regular company-wide Q&A’s with senior leadership, along with ongoing virtual educational training sessions for all staff.
• A transparent internal company culture committed to diversity, equity, and inclusion (see: https://ra.co/about/diversity).
• Active involvement in community projects within the electronic music community (see: https://ra.co/about/community).

More about RA:

As an independent company run by devoted dance music enthusiasts, our mission is to bring together the world's electronic music communities. Our Global Contributor Network (GCN) and international teams help us establish connections with hyper-niche local scenes.

We became B-Corp certified in 2024, which counts us among businesses leading a global movement for an inclusive, equitable, and regenerative economy; and part of a community that meets high social and environmental impact standards.

We especially welcome applicants from diverse backgrounds, abilities, ethnicities, experiences, gender identities, and sexual orientations. We aim for our team to reflect the communities we engage with. We ensure everyone is valued and respected by actively promoting equality, diversity, and inclusion in our workplace.

Our values:

• Electronic music is art.
• We celebrate the progressive values that underpin electronic music.
• We advocate for a more inclusive and equitable electronic music community.
• We honour the past, present and future of electronic music.
• We use innovation to empower the community.
• We choose honesty over gain and purpose over profit.
• We're always front left.

This role is a full-time and 1-year fixed term position with the potential to extend, and the expected salary is £40,000 - £60,000. If you have questions about the role, please contact work@ra.co.

This listing will be open for a minimum of two weeks from the 7th of February 2025. Please be sure to add work@ra.co to your contacts and check your junk/spam folder for emails from us