Senior Analyst - Marketing Analytics

Ref#: R-87780

In this role you will be responsible for data governance, capabilities, and business analytics across key Kraft Heinz markets, providing cross-functional teams with critical support and insight to drive the business. The team works very closely with Brand Leaders, Finance, Procurement, Insights, Category and Sales.

Key Ingredients:

• Become a trusted partner to cross functional teams across markets and brands by being the subject matter expert on our critical data sources and how to leverage them to drive business performance.
• Help ensure the data from our supplier partners is an accurate representation of our business performance, and is embraced by the teams as required to drive growth.
• Work with research vendors to provide best in class market analytics approaches for agility, speed and breakthrough insights. Help develop said market analytics best practices for the organization.
• Address ad hoc questions from leadership & retail teams to provide data-based analysis, using an array of research sources on hand. Examples:
• Utilise data analysis and research toolkit to identify trends and patterns
• Communicate findings and insights to stakeholders
• Develop and maintain a deep understanding of Kraft Heinz product portfolio,

• Analyse sales and market share data, provide insights to Marketing, Sales

• Coordinate with local markets on data contracts and needs.
• Manage international performance dashboards, provide training as needed.
• Lead cross-functional continuous improvement projects in partnership with digital teams, ensuring projects under responsibility are managed with utmost quality and timeliness.

• 3-5 years of experience in analytics/insights, preferably within CPG, in either manufacturer-side or agency-side
• Experience with quantitative and/or qualitative research methods.
• Robust experience working with data sources including syndicated research tools (e.g. Nielsen, Circana, Kantar, Euromonitor, etc).
• Understanding of Consumer & Shopper Insights functions, preferably within CPG space.
• Ability to analyse and interpret data from various sources to draw meaningful insights and offer recommendations.
• A track record of strong collaboration with cross-functional partners e.g. Procurement, Marketing, Finance, Sales, as well as vendor partners.
• Effective communicator, strong organisation and presentation skills (written, oral, and across Microsoft Office Suite). Capable of telling a story with data and research.
• Technical proficiency in Power BI and/or Tableau. Experience with Snowflake is beneficial but not essential.
• Must be confident in presenting recommendations to stakeholders in the organization, and be influential in sharing data-based recommendations.
• Comfortable working with ambiguity. Bias toward action and ability to manage multiple projects at once
• Beneficial to have experience in supplier partner evaluation and contract reviews.

• An ambitious employer: we want to the best for you;
• A fast career track like only few other companies can match;
• Hybrid working model
• Discount on health insurance
• Discounted gym membership
• Always room for new ideas; if you have an excellent idea, please let us know, and we can set it in action!

London – The Shard

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

MARKETING AT KRAFT HEINZ

STRATEGIZERS

We’re the architects of category growth, making sure our brands are front and center — winning the battle for attention in the minds of people everywhere.