[ref. p39869521] Business Development Manager - Coventry
Business Development Manager
Sector: Bespoke protective packaging solutionsTerritory: Wider Midlands Region (Hybrid working)
Package: Basic salary: £45,000 to £55,000 (dependent on experience) + bonus, company car/allowance & 30 days annual leave including public holidays
Protecting What Matters, Together
At Macfarlane Packaging, we are dedicated to protecting what matters most—our people, our customers, communities, and the environment. Our commitment to customer satisfaction, sustainability, and continual improvement creates a collaborative, supportive, and friendly workplace where you can build a rewarding career.
With over 75 years of history, we offer stability, ongoing growth, and the opportunity for personal and professional development. Our fast-paced, results-driven environment will challenge you but also give you the satisfaction of directly contributing to our success.
We offer competitive pay and adaptable benefits to make your rewards package go further. We also prioritise work-life balance and flexibility, empowering you to manage what's most important. If you value commitment, teamwork, adaptability, and learning, join us to drive change and enable businesses to plan for a better future.
The Business Development Manager Role
Barum & Dewar are part of the Macfarlane Packaging Group having joined in 2023. As part of our continued growth plans, we are seeking to hire a Business Development Manager who can grow our presence in the wider Midlands region.
You can expect to be presented with a few existing customer accounts initially but the focus will be firmly on proactive sales pipeline development leading to significant client acquisition. You can expect relatively modest targets for the remainder of this year as this is a territory which has not historically received much direct attention but we want a robust pipeline developed to yield significant results in the next couple of years (aiming for £2M+ regional turnover by 2027).
You will be predominantly territory based, focused on delivering the highest levels of service to our customers. This role is a fantastic opportunity to join a growing business where you will be a key member of a small dedicated sales team. You will thrive in a proactive new business development role identifying your own prospects and undertaking lead generation to target and convert new customers.You'll present to customers, make recommendations, prepare proposals/quotations and close deals to ensure smooth on boarding of new clients.
This is an exciting opportunity for a motivated sales professional who thrives on securing new business and who recognises the opportunity to transform an underdeveloped region.
You can expect to be involved in fronting an array of different technical projects, designing the best solutions for customers whereby average lead times often exceed 6-months (higher for larger value prospects/projects). We service many MOD/military, aerospace and space-sector clients but can also support an array of wider industrial end user customers with their needs.So, there is endless scope for development across the Midlands.
Business Development Manager Key Responsibilities- Develop and implement a sales plan for the allocated territory.
- Generate territory growth in line with agreed commercial targets.
- Consultative/Technical Sales: Use a consultative approach to analyse and solve customer problems, presenting tailored solutions and commercially viable proposals.
- Customer Relationships: Build trusted advisor relationships with key stakeholders and decision-makers.
- Execute customer acquisition strategies to expand the customer base without compromising margins.
- Assess and prioritise sales opportunities based on market potential, client needs, and margin targets.
- Negotiate commercial terms to maximise profitability.
- Develop best practices for acquiring, retaining, and nurturing accounts.
- Lead solution development efforts to address customer needs, coordinating with colleagues for seamless delivery.
- Maintain exceptional standards of customer service.
- Foster relationships with key decision-makers to identify cross-selling and upselling opportunities.
- Work with internal teams to ensure customer satisfaction and resolve issues.
- Maintain high standards of sales administration.
- Utilise CRM systems to follow up on leads and quotations.
- Showcase additional products and solutions within the group.What you will bring
You will also have demonstrable experience in targeting, acquiring and winning orders from new customers.
Prior packaging-sales experience is of particular interest to us, but we are open minded to considering individuals who can genuinely demonstrate a strong track record of sales achievement within closely affiliated sectors (selling a technical product offering/solution to similar end user verticals).
The successful applicant will also meet the following criteria…- At least two years' experience in a client acquisition-focused field sales role, with a track record of success in securing new business.
- Strong presentation, customer-facing, and influencing skills
- A background in selling technical solutions, dealing with engineers, designers as well as buyers
- Excellent commercial acumen and problem-solving abilities
- Full valid UK driving license
- Residing on patch within the wider Midlands region (ideally above the M4 corridor but below M54).
- Proficiency in planning and executing sales campaigns, including cold-calling, networking, and obtaining referrals, with robust sales closing skills.
- Highly self-motivated with strong perseverance, energy, and resilience.
- Experience in margin control and optimising profit margins while negotiating terms.
- Proven success in meeting or exceeding new business sales targets.
- IT literate with competency in Microsoft Office
- Understanding of packaging design and application (desirable)What you will get
We offer a competitive salary, with rewarding bonus/incentive schemes, and flexible benefits including:
- 30 days annual leave (rising with service) including all public/bank holidays
- Contributory pension scheme
- Range of company cars or cash allowance (including hybrid/electric) for qualifying job roles
- Employee assistance program to support & advise with well-being & any issuesYour Future with Us
At Macfarlane Group you can shape your own future. With a focus on internal promotion and mobility, we offer tailored career plans, structured training, and development pathways, including management and leadership programs through partnerships with accredited bodies like the Institute of Leadership & Management (ILM) and the Institute of Sales Professionals (ISP).
How to Apply
We are working swiftly to find the best applicants and hope to fill this role ASAP. Hybrid working is supported, and initial interviews may be conducted via video. Please click 'apply' to submit your up-to-date CV.
All applications will be acknowledged. If you haven't heard from us within 2-3 weeks, please assume your application was unsuccessful.
We welcome and encourage applications from people of all backgrounds irrespective of your age, gender, disability, race, nationality, ethnicity, gender identity, religion, or sexual orientation. Should you require any specific support or adjustments during the recruitment process, please email our recruitment team directly.
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