Head of Marketing - Automotive, Amazon

You will build the go-to-market plan working closely with strategic partners, external agencies and internal teams. You will also build a playbook for international expansion marketing as we scale the business to other countries.

This is a true builder role. We're looking for an entrepreneurial leader who thrives at dealing with ambiguity and enjoys a start-up environment.

• Build a resourcing plan and hire a lean team to accomplish the following objectives:
• Identify the target customer for the new product category on Amazon
• Build the new brand positioning
• Generate awareness for the new category, both on Amazon and through off-Amazon channels
• Develop and execute integrated marketing campaigns (both digital and physical events) that introduce target customers to this new capability on Amazon
• Track campaign performance and iterate to drive higher efficiency
• Leverage Amazon's marketing channels and tools to drive customer discovery and engagement
• Understand and align with key partner needs to drive strategic marketing plans that work in tandem with one another
• Create collaborative marketing frameworks that amplify partner brands while building the new Amazon category
• Serve as the marketing liaison between Amazon and partner agencies
• Develop regionalized marketing strategy and deployment that reflects deep understanding of market nuances relative to the US
• Translate local cultural insights into compelling marketing campaigns, event strategies, and messaging
• Ensure all marketing efforts resonate authentically with local consumers
• Partner with PR teams to drive international expansion messaging and consumer PR tactics
• Manage launch communications and ongoing brand storytelling
• Work with legal teams to implement regional advertising guidance and ensure compliance with UK advertising standards
• Navigate automotive-specific regulatory requirements for marketing in the UK
• Identify, evaluate, and onboard agency partners and contractors needed to execute marketing programs
• Manage agency relationships and ensure quality delivery against objectives and timelines
• Experience managing teams
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• Experience in launching new products
• Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders
• Experience in e-commerce or online advertising
• Experience driving results through digital marketing and multi-channel campaigns
• Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
• Experience leading across multiple locales
• MBA
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using customer insights and data to deeply understand target customers and dive deep
• Automotive industry experience (highly preferred but not required)
• Experience marketing complex, high-consideration purchases
• Experience navigating regulated industries and advertising compliance

Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.