Senior Marketing Manager
Robert Half are working with an organisation based in North Bristol who are looking for a driven Senior Marketing Manager to take ownership for the UK marketing function. This is an exciting opportunity to lead and shape the marketing strategy for a well-established B2B organisation operating in the engineering and manufacturing sector.
The Company
Our client is a leading provider of specialist technical solutions to businesses across a wide range of industries. With a strong presence in the UK and international reach, they support customers with high-quality engineering products, expert consultancy, and value-added services.Their UK operations include advanced fabrication facilities and a team of skilled technical specialists, working closely with clients to drive efficiency and innovation.
The Role
As Senior Marketing Manager, you will define and execute the company's marketing strategy, ensuring alignment with overall business objectives. Working closely with Senior Leadership Team (SLT) and the Sales Director, you will play a key role in shaping brand positioning, supporting commercial growth, and driving engagement within a highly technical B2B market.
This is a fantastic opportunity for a commercially focused marketing leader who thrives in a strategic and hands-on role.
Key Responsibilities:
- Develop and implement a long-term marketing strategy, ensuring alignment with business goals and revenue targets.
- Work closely with the SLT and Sales Director to define priorities, support commercial growth, and position the company effectively within its industry.
- Lead, mentor, and develop a small marketing team, fostering a results-driven culture.
- Collaborate with the sales team to create targeted marketing initiatives that drive lead generation and sales enablement.
- Define the company's brand and messaging strategy, ensuring consistency across all external and internal communications.
- Manage all aspects of marketing communications, including digital marketing, PR, content creation, social media, and technical product marketing.
- Optimise data-driven marketing efforts, leveraging analytics to assess campaign performance and refine strategies.
- Ensure effective internal communications, driving engagement across teams and departments.
About You:
- Proven experience as a Marketing Manager in a B2B, engineering, manufacturing, or technical environment.
- Strong strategic mindset, with a track record of defining and delivering successful marketing strategies.
- Experience working closely with senior leadership and sales teams, ensuring marketing is fully aligned with commercial priorities.
- Strong leadership skills, with experience managing and developing teams.
- Excellent communication abilities, with a talent for translating technical product information into compelling marketing messages.
- Data-driven mindset, with the ability to analyse performance and optimise marketing campaigns accordingly.
- Proficiency in digital marketing, CRM platforms (ideally HubSpot), and marketing automation tools. Additional experience with SAP, Power BI, DocuWare, Google Analytics, or Hootsuite would be advantageous.
What's on Offer:
- Salary of up to £80K DOE
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