Global Trade Marketing Manager

Job Summary

The manager will lead the creation of global marketing collateral, including campaign toolkits and other multi-channel content, aligned with sales objectives. They will collaborate closely with the digital and creative teams to drive communication through the trade e-newsletter, ensuring content engages partners and reinforces Crystal's luxury brand positioning.

Requirements

RESPONSIBILITIES:

• Manage trade portal content updates, rollout of new developments, and tracking to ensure all assets are current and accessible to partners, optimizing engagement.
• Develop and create all evergreen sales and trade marketing collateral, including campaign toolkits, multi-channel content, and tactical materials to support sales objectives.
• Ensure all marketing campaigns and content align with Crystal’s overarching brand strategy, reinforcing its brand prominence in the market through consistent and on-brand messaging across all channels.
• Manage the trade e-newsletter schedule, collaborating closely with the digital team to create dedicated trade emails that are timely, highlight relevant commercial priorities and content, and effectively drive partner engagement.
• Develop insight-driven creative briefs and collaborate with the creative team on concept development and storytelling to reinforce Crystal Cruises as a leading luxury brand in the B2B market.
• Drive seamless collaboration with internal departments and external stakeholders to execute B2B marketing initiatives effectively, tailoring them to specific market needs and ensuring alignment with business objectives.
• Regularly assess the performance of digital trade channels (email and portal), making adjustments as needed to optimize engagement and performance
• Continuously monitor the competitive landscape to stay informed on industry trends, competitor campaigns, and trade initiatives, applying insights to strengthen Crystal’s market position.

ABOUT YOU:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred
• 7+ years of experience in marketing, travel experience is essential (cruise is a strong plus)
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint programs.
• Experience working with trade portals is beneficial
• High digital and IT acumen
• Firm understanding of the B2B marketing mix and distribution channels in the travel industry
• Resourceful, self-starter who takes initiative to learn processes and get things done with little supervision.
• Ability to multi-task and thrive in a fast-paced environment
• Team player with a positive attitude who works well cross-functionally.
• Strong copywriting, editing and proofreading skills.
• Familiarity with marketing tactics and strategies for affluent markets.
• Strong understanding of brand management and executing projects to guidelines.
• Must be highly detailed-oriented with strong organizational and follow-up skills.
• Benefits
• Competitive salary plus commission or annual bonus plan (depending on role)
• Hybrid Working
• Enhanced Paid Parental Leave – 18 weeks full pay
• Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family)
• Company pension plan from start of employment, with employer contributions increasing after 5 and 10 years of service
• 25 days annual leave – in addition to bank holidays, plus the ability to buy an additional 5 days or sell 5 days
• Life Assurance (2x or 4x base salary depending on job level and/or length of service)
• Employee Assistance Program – includes access to wellbeing resources and counselling
• £1,000 Recruitment Referral Bonus
• Discounted gym membership
• Cycle to work scheme
• Season Ticket Loans
• Regular Social Events