Email Marketing Manager
Salary: £55.000-£60.000
Location: London, UK
Description
Adzuna is an established and profitable job search engine that lists every job, everywhere. Launched in 2011, we help over 10 million visitors a month in 19 markets find better, more fulfilling jobs. Governments and the world’s largest companies trust us for our unique global audience and jobs market intelligence, and we walk the walk on things like Salary Transparency and Gender Pay.Adzuna’s success to date has been down to the skills and determination of our brilliant staff and their passion for job seekers. If you like the sound of applying your CRM skills in a pivotal role in a leading global technology business, apply to join us today.
The role:
Email marketing is central to how we engage with job seekers, which in turn delivers value to customers. This stimulating and specialist role holds a lot of responsibility and scope to make an impact. You’ll manage our email channel predominantly, growing traffic, job applications and revenue across all 19 international markets.We send well over 100m opted-in job email alerts each month with high engagement levels, and the success of these are crucial to our jobseekers and our business. There is significant upside potential in growing the commercial value from our database improving user experience, across all markets and we’re looking to you to help us unlock it - from being on top of the technical details, to creative ideas for tests, to analysis and reporting.
You’ll work closely with our experienced marketing, product and management teams. This is your opportunity to put your own stamp on one of Europe’s most successful tech start-ups and work with a talented and sociable team to make job search better.
About you:
Responsibilities
Management of job email alerts and CRM campaigns to drive growth in important business outcomes.
Grow our database of engaged Jobseekers.
Full stack ownership of our email marketing / CRM tools and tech stack, negotiate deals and research/make recommendations for improvements.
Maintenance, monitoring and improvement of sender/domain reputation and campaign delivery performance.
Reporting on performance across many cohorts, countries, email types and journeys and extensive evaluation of complex data sets to yield powerful insights.
Identification, prioritization and implementation of scalable CRM initiatives.
Work with our Country Managers and Delivery teams to support successful client job advertising campaigns
Collaboration with in-house product managers and developers to implement tests, feature changes, improve job matching and build new and improved ways of delivering value to jobseekers and advertisers throughout their lifecycle.
Work with our B2B Management team and key sales team members to use marketing automation for lead gen, nurture and Account-Based Marketing
Use marketing automation techniques to support other marketing initiatives, such as content outreach campaigns.
Profile
You have 5+ years Email Marketing experience and at least 3 working on a business with technical complexity, whether in-house or at an agency where this represents a primary hands-on client.
You can demonstrate a track record of impact and growth.
You have held governance responsibility for CRM reputation and deliverability.
Experience with automation, personalisation and single-user view methodology.
You are comfortable working in the details of email technology, working across multiple markets, email types, audiences and working to a range of different objectives.
International (and US) experience is a bonus.
Qualities
You take quick and clear ownership for tasks and keep people abreast of progress regularly.
You like to roll up your sleeves, be hands-on, entrepreneurial, and thrive on juggling a lot of responsibilities at the same time
You don’t always require a budget or extensive/dedicated development resources to make progress.
You are highly numerate, analytical and efficient in your use of data, drawing insights that lead to successful growth initiatives through experimentation.
You take a methodical approach to CRM projects and tasks
You are a creative, inventive and positive thinker. You make things happen
You self-identify as a great communicator – both verbally and in writing – with an energetic, action-oriented nature.
Proud member of the Disability Confident employer scheme.
For further information on Adzuna and the benefits we offer, please see the full job description on our careers page: https://www.adzuna.co.uk/jobs/careers