B2B Marketing Executive
B2B Marketing Executive
Salford, Manchester
Interviewing asap for a January 2025 start - Full Time Permanent Monday to Friday or a 4 day week (Pro-rata)
up to £27,500 Full Time Hybrid, with 2 days a week in the office in Salford, 3 days from home
Benefits include
24 days holiday plus bank holidays pro rata, birthday offPension scheme
Healthcare cash plan
Free parking when in the office
Progression opportunities - CPD
Christmas Closure
Paid birthday off
Flexible working hours (Between core hours)
Access to employee discount platform
Our prestigious client based on the outskirts of Manchester city centre offer first class continuing professional development (CPD), training services and conferences to industry and commerce by building on and developing the intellectual capabilities of Salford University.
You will be working as part of a successful and proactive marketing team in a friendly and supportive office environment.
Reporting to the marketing team leader, the marketing executive will create and manage a series of targeted B2B marketing campaigns for their training courses via email campaigns and social media.
You will also manage the company social media pages and assist both the marketing and sales teams with data-driven analysis.
The role requires a commercially minded individual who has a flair for creating effective lead generation campaigns via both social and email platforms. Strong analytical skills and attention to detail will be required to review all campaign and website activities to ensure accuracy.
Strong interpersonal skills will be needed to help build productive relationships with partner networks and your colleagues.
Duties & Responsibilities
Lead Generation: Develop and implement campaigns to drive qualified leads through various online channels
Email Campaigns: Build, schedule and report on all email marketing campaigns, focussing on quality and conversion, with the aim of generating qualified leads for the sales department and direct bookingsSEO & PPC: Manage and optimise SEO strategies to improve organic rankings and visibility. Oversee PPC campaigns (Google Ads, social media) including keyword research, bid management, and A/B testing to ensure strong ROI.
HubSpot: Manage marketing automation, lead nurturing, and CRM integrations using HubSpot. Oversee email campaigns, lead segmentation, and performance tracking.
Blog Writing: Create original content to be utilised across different platforms
Website Management: Oversee the day-to-day management and optimisation of the company’s website. Ensure that the website is user-friendly, up-to-date, SEO-optimised, and aligned with marketing campaigns and brand identity.Requirements
Qualification in marketing desirableMarketing experience from a B2B background, ideally from the training or events industry
Experience of creating engaging and results driven email, PPC and Paid Social Campaigns
Self-starter, self-motivated and independent thinker who is also a strong team player
Analytical individual able to analyse customer trends/interests and turn this data into benefit driven campaigns
Hands on CRM experience– Hubspot preferable
Experience updating CMS platforms
Strong communicator and influencer
Strong commercial awareness
Well organised and structured in business processes
Target driven and highly motivated with the ability to work to deadlines
To apply for the role of B2B Marketing Executive, Salford please email your cv to tina@tinalaceyrecruitment.com or call 0161 320 3793 / 07866625747
Tina Lacey Recruitment is a specialist recruitment agency dedicated to the skills, training and welfare to work sectors nationally. We are committed to giving full free pre-interview advice and guidance right throughout the interview process.