Email Marketing Executive
Rochester
I am searching for an Email and SMS Marketing Executive for a rapidly growing ecommerce company in Medway. The role is ideal for someone who has a passion for crafting compelling marketing messages and has a knack for driving customer engagement through email and SMS channels.
Lots of potential for progression as the company grows!
Day to Day of the Role:
- Develop and execute targeted email marketing campaigns to nurture leads and convert them into loyal customers.
- Craft concise and compelling SMS messages that align with ongoing marketing strategies and promotions.
- Monitor and analyse the performance of email and SMS campaigns, using insights to optimize future efforts.
- Segment email lists and personalize messages to cater to different customer profiles and preferences.
- Ensure all email and SMS marketing activities comply with legal regulations and best practices.
- Collaborate with the content and design teams to create visually appealing email templates and engaging content.
- Test and iterate on various messaging strategies to continually improve engagement rates and ROI.
- Stay up-to-date with the latest trends and technologies in email and SMS marketing to keep our campaigns innovative and effective.
Required Skills & Qualifications:
- Proven experience in email and SMS marketing, with a track record of successful campaigns.
- Strong understanding of email marketing platforms and SMS delivery systems.
- Knowledge of segmentation, personalization, and A/B testing.
- Excellent copywriting and editing skills, with the ability to convey messages succinctly.
- Analytical mindset with experience in using metrics to measure campaign success and drive improvements.
- Familiarity with data protection and privacy laws relevant to email and SMS marketing.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
Benefits:
- Competitive salary with potential for bonuses based on campaign performance.
- Professional development opportunities in a growing company.
- Creative freedom to innovate and implement new marketing strategies.
- Supportive team environment that values continuous learning and collaboration.
Apply now for immediate consideration!
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