Marketing Manager - Manchester - ref. u58897019
Location: Manchester (Hybrid-working)
The Client:Our client is a rapidly growing fintech start-up, headquartered in Manchester, with a flexible approach to remote working. Supported by leading venture capital firms and angel investors, the company offers a dynamic, fast-paced environment with half of the team working remotely from London and other locations.
The team is passionate about leveraging innovative technology to solve critical challenges within the financial services sector.
The Role:As the Marketing Manager, you will spearhead the development and execution of marketing initiatives that build brand awareness, drive engagement, and generate Marketing Qualified Leads (MQLs) for its innovative Verified Identity Messaging system.
This is a new category in the market, so they are looking for someone with creativity and drive to help them position this technology effectively within the financial services space.
Your role will include a strong focus on events, workshops, and thought leadership activities, as well as digital campaigns. You’ll work closely with the leadership team to shape the direction of marketing strategies, and you will have the autonomy to experiment and execute these strategies.
This position provides an exciting opportunity for someone who is hands-on and thrives in a start-up environment where there’s room to grow and make a significant impact.
What You´ll Do:
- Event and Workshop Management: Develop and manage a calendar of trade shows, workshops, and webinars to showcase our product. You’ll be responsible for project managing all event logistics, including coordinating with third-party vendors and ensuring high-quality content and execution.
- Brand Awareness and Thought Leadership: Lead the creation and execution of thought leadership initiatives, including running content-driven events, to increase awareness of Verified Identity Messaging within financial services.
- Content Creation: Work with internal teams and clients to produce compelling case studies, whitepapers, blog posts, and marketing materials that clearly articulate the value of our solution.
- Digital and Social Media Marketing: Oversee digital campaigns and ensure regular posting of engaging content on social media platforms (LinkedIn, X.com) and the company website to increase online visibility and engagement.
- Public Relations and Awards: Work with PR agencies and submit the company for relevant industry awards to enhance credibility and brand prestige.
- Analytics and Reporting: Monitor and report on key performance metrics, including lead generation, event success, content engagement, and overall campaign effectiveness. Use data to iterate and improve marketing strategies.
- Website Management: Ensure the company website remains up-to-date and aligned with marketing goals, optimizing it for SEO and customer engagement.
What We´ll Expect:
- A passion for working in an office environment, alongside a small, ambitious team, while embracing flexible working arrangements.
- Proven ability to work independently in a fast-paced, start-up environment, taking full ownership of marketing projects and initiatives.
- Comfortable managing marketing initiatives with limited resources—able to be resourceful, creative, and hands-on in all aspects of the job.
- B2B SaaS or Fintech Experience: 3+ years of experience in marketing, particularly in the B2B SaaS or fintech space, with a deep understanding of marketing a software service to businesses.
- Content and Campaign Strategy: Experience creating, managing, and executing content and digital marketing campaigns that drive engagement and lead generation.
- Communication Skills: Excellent verbal and written communication skills with a proven ability to craft clear, persuasive messaging across channels.
- Tech Savvy: Proficient in using marketing tools and platforms such as Webflow, HubSpot, Google Analytics, LinkedIn, X.com, and other relevant tools. Ability to quickly learn new software.
- Analytical Mindset: A data-driven approach with strong skills in reporting on marketing KPIs and using insights to optimize future efforts.
What Would Add Value:
- SEO/SEM knowledge: Familiarity with search engine optimization (SEO) strategies and managing paid search (SEM) campaigns.
- Graphic Design: Basic design skills to create simple graphics for social media and marketing materials using tools like Canva or Adobe Creative Suite.
- Experience in Start-ups: Prior experience working in a start-up or high-growth environment where flexibility, agility, and adaptability are key.
Perks and Benefits:
- Opportunity to be part of an innovative and fast-growing fintech disrupting the market.
- Competitive salary package with potential bonuses based on performance.l
- Flexibility with hybrid working arrangements (office and remote work).
- Career growth opportunities as the company scales.
- vibrant, collaborative team environment with a strong emphasis on innovation and creativity.
Equal Opportunity Employer: We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Contact Person: Elvis Eckardt