Email Marketing Specialist

Email Marketing Specialist

Richmond, London

Welcome to Whiskey & Wealth Club.

Who we are

We are a dynamic and rapidly growing alternative investment company, who specialise in innovative investment strategies that leverage data-driven insights to generate exceptional returns for our clients.

Plus, you'll get to work with a great team, explore new tools, and play a key role in helping us grow.

• Strategy Development: Develop and implement the strategy for all email marketing campaigns, ensuring alignment with overall marketing goals.
• Marketing Calendar: Create and maintain a comprehensive marketing and scheduling calendar that reflects both short-term and long-term objectives for email campaigns.
• Campaign Execution: Manage the end-to-end execution of email marketing campaigns, including design, content, segmentation, and reporting.
• Cross-Channel Coordination: Work closely with the Head of Marketing to ensure seamless integration between email campaigns and social media strategies.
• Collaboration: Liaise with external agencies and internal IT support to ensure smooth integration between email and social platforms, maintaining consistency across channels.

• A minimum of 2 years of experience in email marketing, with a proven track record of success.
• Proficient in email marketing platforms such as ActiveCampaign, Mailchimp, Klaviyo, or similar tools.
• Strong organisational skills with the ability to plan, schedule, and manage multiple email campaigns autonomously.
• Hands-on experience with CRM systems and the ability to integrate these with email campaigns for enhanced targeting and segmentation.
• Demonstrated ability to hit key performance indicators (KPIs), including lead generation, open rates, and conversions.
• Skilled in list management, including building and segmenting email databases.
• Ability to analyse performance and provide actionable recommendations for improving email marketing processes.
• Strong reporting skills, with the ability to generate insights and optimise campaigns based on data.
• Strong copywriting skills with a creative flair for crafting compelling email content.
• Proficient in producing creative assets using tools such as Adobe or Canva.
• Experience with organic social media marketing and understanding of how email and social campaigns can complement each other.
• Confident communicator, with experience liaising with third-party agencies and stakeholders.
• Experience with WordPress is a bonus, though not essential.

For any queries or comments, please contact careers@craftdistillinggroup.com