[ref. w6644122] Digital Marketing Executive

The ideal candidate will be dedicated to developing an exceptional content system that encompasses all the stages of the marketing funnel.

Culligan is one of the world's most recognised and trusted names in water, a reputation built through an 85-year legacy of trust, innovation, service and quality.

Requirements

Content Strategy and Calendar Execution:

• Take ownership of creating and managing a long-term content marketing calendar that covers various channels. Craft top-notch content, such as blogs, whitepapers, mailers, social media posts, and more, with the goal of boosting organic growth, enhancing user engagement, and generating leads.
• Evaluate and implement a well-rounded content strategy that is in line with the goals of the business and complements wider campaign initiatives.
• Nurture community interaction and inspire customers to engage with captivating and relevant content.

Cross-Platform Campaign Support:

• Work closely with the marketing team to develop and execute a cross-platform campaign strategy that aligns with our business goals and initiatives.
• Maintain consistent and aligned messaging across all marketing channels.
• Interact with customers through different content channels to foster and enhance relationships.

Email Campaign Management:

• Manage our email campaign strategy, helping us boost sales and enhance customer satisfaction.
• Make the most of various tools for segmenting our audience, delivering campaigns, deploying emails, and analyzing reports.

Website and SEO Management:

• Create engaging and SEO-rich content to boost keyword ranking and quality score.
• Manage website copy and content to present the company in the best possible way.
• Continuously update website content to guarantee precision, relevance, and search engine optimization.

Content Creation and Distribution:

• Distribute content effectively across multiple platforms to ensure it reaches a wider audience and has a greater impact.

Performance Analysis and Reporting:

• Regularly monitor and analyse the performance of our content using analytics tools.
• Deliver periodic reports on the effectiveness of our content and provide data-driven insights to suggest improvements.

This is a remote role, mainly working from home however some travel will be required to different business locations throughout the UK and a potential requirement for international travel.

• 25 days holiday plus bank holidays
• Holiday purchase scheme available
• Employee Benefits platform
• Employee Product Discounts
• Pension Scheme
• Employee Assistance Programme
• Ongoing Training and Development
• Life Assurance