Senior PR Manager – Luxury Brand, London
A luxury global brand seeks a Senior PR Manager to join working as part of a dynamic, creative small team.
The role
The PR Manager role is to coordinate and deliver the marketing objectives as set out by the Marketing Director. The right candidate will do this by developing and maintaining strong relationships with stakeholders who will assist to build the brand image.The role must ensure all marketing initiatives are in line with the strict requirements and that the company is present in the key publications that will help to drive forward sales.
Responsibilities:
Support the Marketing Team in their roles, develop and mentor to ensure smooth running of the UK Marketing operations.Collaborate with the Merchandisers and Sales Managers on in store graphic
Carry out national advertising campaigns, working closely with marketing agency, inclusive of billboards, magazines and catalogues, liaising with sales reps and merchandisers
Carrying out co-op advertising working in conjunction with retailer marketing departments and sales team
Liaise with global Marketing team regarding PR opportunities, photo shoots and provide accurate and timely product information
Run events, recommending attendees, events packs, merchandising and press appointments
Liaise with pilot teams to ensure that pilots have watches and teams have relevant merchandise
Provide guidance to the Marketing Squad with the Marketing & PR Manager to co-ordinate air show event, including the organisation of furniture, insurance cover, accommodation for staff, arrange for watchmaker to be present if necessary, arrange necessary merchandise
Liaising with air show head offices to co-ordinate promotions/ competitions when they are taking place and organise prizes if necessaryManaging company Jet Team events ensuring that the necessary travel information, meals and accommodation are arranged
Liaise with retailers and customers when required
What you’ll bring to be successful in this role:
Previous background in a similar marketing role, ideally having worked with a luxury brand or in a luxury environmentConfident communicating and building relationships at all levels
Ability to lead a team and present the Brand to clients
Key Internal Relationships:
Sales Management TeamSales Team
Visual Merchandising Team
Internal Boutiques
Finance
Skills and Competencies
People managementTime Management Skills
Customer service
Flexible and able to work to tight deadlines
Commercial Mindset
Excellent communication and interpersonal skills
Excellent press contacts in Luxury and Lifestyle journalists
Market Knowledge
Computer literate- Microsoft Office: PowerPoint, Word.
Personal Qualities
Ability to build and maintain strong relationshipsHighly organised
Able to handle pressure and meet strict deadlines
Attention to detail
Creative ability
Team player
Professional Attitude
Diligent