Marketing Membership Officer - Cardiff
Team: Supporter Experience & Engagement
Location: Hybrid (split between home-working and one of our offices - based in London, Cardiff or Edinburgh)
Salary on Appointment: £14,742 - £16,216 per annum (FTE £24,570 - £27,027 per annum)
It’s an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions.
We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, enabling the charity to grow its supporter base and open up the joys and wellbeing benefits of walking to many more people.
About us The Ramblers is Britain’s walking charity. We open the way so everyone can enjoy the benefits of walking.
It’s easy to think everyone has the same opportunity to enjoy the outdoors. But look a little deeper and you’ll find lots of barriers standing in the way. So we’re continuing to fight for change. We campaign for the public’s right to enjoy the outdoors, protect paths, build skills and offer different ways to get out walking in nature.
Our programmes have a big impact in local communities: Ramblers Wellbeing Walks help people take the first step to a healthier happier lifestyle, and the Ramblers Out There Award gives young adults aged 18–26 the opportunity to kickstart their journey into the outdoors.
Through our refreshed strategy, we’ll build on this experience and grow our impact through activities that prioritise the needs of communities who have the least access and face the most barriers walking outside in nature.
Purpose of Role
The Membership Marketing Officer plays a critical role in supporting the Membership and Supporter Experience Team by providing administrative support as well as a bit of creative marketing flair. This is the perfect role for someone looking for their first step in recruiting and retaining supporters.
We're looking for someone with a passion for engaging and inspiring supporters. Enthusiasm is key.
This role involves handling administrative tasks, data management, and providing support for various multi-channel membership campaigns to help the Ramblers grow our supporter base and income.
If you think you’ve got what it takes to be our new Membership Marketing Officer, we’d love to hear from you.
Key responsibilities- Support our key marketing projects including gift membership, private site, telemarketing, our annual member survey and renewal journey.
- Support the distribution and creation of promotional resources, regularly checking stock levels, and re-ordering or refreshing materials as needed, liaising with external suppliers such as print or mailing houses and delivering to budgets and deadline.
- Support the creation of e-communications, including emails to prospective members. This may include proofing content, sourcing images, checking data, building emails and reviewing content requests with support from the team.
- Provide regular impact communications and surprise and delight moments to our suppliers and fundraisers acting on our behalf
- Source inspirational stories from our walking groups and volunteers, to help support growth of our membership community.
- Check data from our Data Team and from our suppliers to ensure it is accurate and in the right format. Provide data as needed to suppliers.
- Co-ordinate across teams to ensure data is provided in a timely fashion
- Check data is lasered correctly on printed materials, raising any concerns appropriately with suppliers
- Coordinate call listening for our core calling programmes, liaising with our volunteers and providing summary of feedback to our suppliers.
- Handle inbound enquiries coming into the team, take simple actions from these enquiries, or escalate as appropriate
- Save relevant reports, track performance and report to the Head of Membership and Supporter Experience anything notable
- Send relevant reports and feedback to suppliers
- Update a weekly tracker sheet of performance across all channels
- Provide additional support as required in responding to Facebook comments on our acquisition adverts
- Enables the Ramblers’ to effectively manage our marketing efforts to recruit and retain members and supporters.
- To undertake such other duties as may be reasonably required of the post holder by the Ramblers.
- Engage and proactively develop excellent working relationships across the organisation.
This job description will be reviewed in conjunction with the postholder to ensure successful delivery of our goals.
The Person
Knowledge, skills and experience
Knowledge
This section specifies the theoretical understanding or specific expertise needed for the role- Understanding of basic marketing practices
- Some familiarity with data protection laws and confidentiality principles
Skills
This section details the specific abilities and competencies required to perform the job effectively:
- Strong administrative and organisational skills
- Excellent attention to detail and accuracy
- Able to handle multiple tasks and prioritise effectively
- Good communication skills and ability to liaise with internal and external stakeholders
Experience
This section specifies the practical, hands-on experience required for the role:
- Experience working in an administrative role (volunteer, work experience or job)
Desirable:
- Experience in working in membership or customer service roles
- Familiarity with CRM systems and/or excel
- A team player, able to develop collaborative, strong and effective working relationships
- Empathetic and patient, with a genuine desire to help supporters
- Positive and professional attitude
- Proactive and self-motivated with the ability to work independently
- Interest in walking and/or being an advocate for the outdoors and natural environment.
The Ramblers promote diversity and welcome applications from all section of the community.
Values and Behaviours
Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of.Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.
Inclusive – We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.
Inspiring – We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.
Empowering – We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.
Responsible – We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.