CRM Account Analyst
Marketing CRM Account Analyst
We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.About you:
As a CRM Senior Consultant, you provide proactive support and manage the requirements of key stakeholders on a daily basis. You have a solid understanding of the client's overall data structure and the associated activities implemented to drive additional visits and spending.
You also stay informed about the broader macro environment in which your clients operate, enabling you to advise on new activities that will enhance CRM results.
Building strong relationships with multiple stakeholders for each client, as well as with the Projects Delivery team, is essential to ensure both day-to-day operations and projects are successfully delivered.
Day-to-day, you will:- Form first-class relationships with key stakeholders (internal and external) so they see us as a partner and the go-to person for help in all things customer data
- Proactively support stakeholders, for example, advising on campaign best practice, multi-channel customer engagement, loyalty mechanics, setting up audiences to target customers, validating data queries and campaign results
- Provide client education and training around the use of the CRM software
- Troubleshoot implementation issues to ensure a smooth transition from the build phase to everyday usage
- Support the wider CRM team to ensure there is cross learning on best practice
- Review CRM performance on a regular basis so the client fully understands the benefit of using the software and the benefit to it delivers.
- Identify opportunities to promote additional modules and or services to actively grow the account for each client.
- Actively participate in identifying ways to improve processes and the core software, so we have a process of continuous improvement
- Multi-task- no two clients are the same and whilst you won't have dozens to manage you will need to be able to prioritise their requirements to ensure we deliver the right things at the right time.
- Assist the product team with developing system and training documentation
- Responsible for managing the work of Account Executives or Junior Account Managers within their team.
- Knowledge in CRM and digital marketing is key as we are experts in all things customer data and digital engagement
- A working knowledge of excel and being comfortable working with numbers is important as data is at the heart of what we do!
- Ideal candidate will either come from an agency background or a role where they manage multiple projects at once
- Experience managing others is advantageous as is commercial experience.
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient.
Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.
Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.Love Work. Love Life. Be You.