Content Marketing Manager (Maternity Cover)
About Thomas
At Thomas, we envision a world of limitless human potential achieved through deep self-awareness and strong connections among individuals. With over 40 years of experience, we have been at the forefront of providing talent assessment platforms that assist businesses worldwide in recruiting, retaining, and developing exceptional talent.
But now, it's time for a change...
The future of work is undergoing a remarkable transformation, and Thomas is determined to break free from its origins as a "traditional" assessment provider. We are embarking on an exciting and bold journey to redefine how people interact in the workplace, setting new standards for the industry.
Thomas has introduced a new platform called Connect which is designed to revolutionize the way teams collaborate by providing actionable insights that enhance communication, improve relationships, and drive performance. By leveraging behavioural and psychometric data, Thomas Connect empowers individuals and organizations to unlock their full potential by fostering a culture of understanding and collaboration.With features like team profiling, behaviour comparison tools, and personalized development tips, the platform offers a practical and engaging way to optimize every interaction, helping teams work smarter, not harder.
Is this role right for you?
Are you a B2B content marketer who loves crafting compelling narratives, optimizing content for engagement, and using new tools (including AI) to work smarter? Do you want to make a real impact in a fast-moving SaaS company?
If so, keep reading! 🚀
What You'll Do
Shape Our Content Strategy- Own and refine Thomas’s brand narrative, voice, and messaging across all content.
- Develop and execute a content plan that engages, educates, and converts our target audience.
- Work cross-functionally with Product, Sales, and Customer Success to align content with business goals.
- Craft engaging content across multiple formats: blog posts, reports, guides, case studies, video scripts, and more.
- Oversee organic social media strategy, ensuring content resonates with our audience.
- Experiment with AI-powered tools to streamline content creation and optimize performance (training provided!).
- Track key content performance metrics (engagement, conversion, SEO rankings, etc.) and adjust strategies accordingly.
- Manage SEO best practices to drive organic traffic.
- Collaborate with Demand Generation on high-converting landing pages and lead-gen campaigns.
- Test and implement AI-powered content tools to enhance efficiency and creativity.
- Stay ahead of industry trends in AI-driven content marketing and digital storytelling.
- Content Marketing Experience in B2B or SaaS content marketing, with a strong focus on storytelling, brand messaging, and engagement-driven content.
- Multi-Format Content Creation: Experience developing content across blogs, reports, case studies, email, social, and more.
- SEO & Performance Analysis: Ability to track and optimize content based on engagement and conversion metrics.
- Social Media & Community Engagement: Experience managing organic social media content (LinkedIn preferred).
- Interest in AI & Marketing Technology: You don’t need to be an AI expert, but you should be curious about how AI can enhance content marketing (we’ll provide training!).
- Experience with CMS platforms (e.g. HubSpot)
- Exposure to AI-powered marketing tools (e.g., ChatGPT)
- Knowledge of demand generation and lead nurturing strategies.
- Basic understanding of video/podcast scripting (not required, but nice to have!).
Thomas Assess – Our Talent Assessment Tool
Thomas has revolutionised the way job success is identified. We know, there are limitations in relying solely on CVs, applications, and interviews for predicting success, as they’re often influenced by biases. Here’s where Thomas Perform comes in: a Talent Assessment Tool designed to unveil the true potential of candidates.
A Job Profile has been created by the Hiring Team in Thomas Assess. This identifies the Learning Environment the role will operate in, and the Behaviour and Personality traits required to a be success. Using our Job Profile, Thomas Assess refines your assessments, aligning key factors with job requirements to yield a tailored star rating and interview guide.This allows us to gain insights into candidates, reduces bias, enables us to be crystal clear about the role and the type of candidate we’re looking for and improves the effectiveness of our interviews. Rigorously tested and endorsed by the British Psychological Society, Thomas Assess empowers us to make informed decisions based on valid, reliable insights.
More information on Job Profiling in Thomas Assess can be found here. You also will learn more about Thomas Assess as you progress through the recruitment process.
Benefits- Holiday – 25 days per annum, plus the opportunity to purchase up to an extra 5 days per annum through the salary sacrifice holiday buy scheme (plus an extra day off for moving house!)
- Early Finish Friday - Finish at 15:00 all year round.
- Hybrid Working - primarily working from home with some days as agreed with the People Manager from the office.
- An extra day off for your birthday and for moving house!
- Employment Assistance Programme - Access to Workplace Options which provides a complete support network that offers expert advice and compassionate guidance and is accessible 24 hours a day, 7 days a week, 365 days a year.
- UK Healthcare – cash plan where members of Team Thomas can claim back for various healthcare appointments (including dental and optical).
- My Specialist GP – a private GP surgery located in Marlow, which is available for all members of Team Thomas to use for emergency on the day appointments, paid for by Thomas.
- Gym Membership – Thomas will either pay up to £28 per month towards gym membership at any nationwide gym, or £28 per month towards membership at The Marlow Club (a gym and swimming pool located close to the Marlow office).
- Perkbox – a communication, health & wellbeing, and discount portal, allowing members of Team Thomas to keep up to date with business news, access information on health & wellbeing offerings and access discounts on a wide range of retail products and leisure activities.
- Personalised Feedback Session - with an enablement specialist to gain insight into own Thomas insights.
- Dress down policy – other than for client facing meetings where appropriate.
- Enhanced Maternity and Paternity Scheme.
- A Salary Sacrifice Pension Scheme.
Location: This role is based in the UK and aligned with our Marlow office