Senior Marketing Manager (Content & Growth)

MyTutor is the UK’s leading online platform for one-to-one learning, and we’re building a future where access to high-quality learning is stress-free for those who can afford it, and funded for those who can’t.

You can find a good taster of who we are, our culture & our ethos via the video linked here.

Our handpicked community of over 15,000 tutors work online with students from all walks of life and have already delivered over a million lessons. We’re proud of the fact that over 1,500 schools have chosen to work with us, and that we’ve earned a Trustpilot rating of 4.8/5 (You can also check out our tutors’ ratings here.)

Every role at MyTutor is open to applications from all sections of society. We see potential in every individual regardless of: race, ethnic origin or nationality; religion or belief; physical or neuro-ability; socio-economics or age; marital, domestic or civil partnership status; sexual orientation, gender identity, or any other characteristic that makes you… well, you.

We are committed to conscious inclusion to create a sense of belonging, connection and shared purpose within our teams. We know it’s the right thing to do, and we know it will make us all happier, fulfilled, and successful in our work. You can also find a copy of our current Gender Pay Gap report here and we are continuing to build our roadmap of creating a more diverse and inclusive workforce.

What’s it all about?

As a marketing team, we work across multiple customer groups, which includes Schools, Parents and Tutors. In this role, you will work across these areas, with strategic focus on Schools, while executing commercial copywriting across all end-user-groups.

As such, we are looking for a commercially minded generalist marketer, with demonstrable strength in editorial and short-form copy that drives action with prospects. You’ll be equally comfortable developing strategy as you are deep-diving into copywriting or campaign execution.

With this cross-functional perspective, you will actively seek and identify opportunities for copy or campaign syndication, maximising the value of our marketing output.

Alongside flexing your copywriting expertise, you’ll be the go-to person when it comes to representing Schools to MyTutor stakeholders, updating on progress in reporting meetings, including how we’re performing against KPIs and our plan, and quality controlling our output for schools.

Safeguarding is everyone’s business at MyTutor. We are committed to safeguarding and promoting the welfare of children, young people and adults, and we expect all directors, staff and tutors to share this commitment. This post is subject to a basic DBS check as this role will have access to children’s data.

1. This is an exciting and unique opportunity to have a significant impact on not only a business but the futures of young people. You’ll be able to make impactful use of your B2B experience, while testing and developing your B2C skills.
2. We provide access to high quality subscriptions from Reforge, Section4 and CXL so you can level up your marketing skills.
3. Opportunity to work for a brand with real social purpose and quality of product: over 1,500 schools have trusted MyTutor as their education platform.
4. Partner with different departments, we work very collaboratively as an organisation, we value individual and team contributions toward shared successes.

The Day to Day

B2B / Schools:

• Lead marketing initiatives that boost brand visibility and drive lead generation.
• Track and report on the performance of marketing campaigns, adjusting strategies as needed to achieve targeted outcomes.
• Own commercial copywriting to school and other B2B stakeholders, driving action such as sales meetings.
• Ensuring effective and efficient allocation of resources.
• Collaborate with cross-functional teams, including RevOps and Delivery, to ensure unified and consistent marketing efforts.
• Work closely with sales to boost sales-sourced lead volume, providing them with necessary copywriting and data.
• Where appropriate, manage relationships with external partners, such as agencies and printers, to ensure timely, high-quality delivery of marketing assets.
• Explore and test new channels and initiatives to drive acquisition and retention.

B2C / Parents / Tutors:

• Hands on copywriting and nurture journey creation for Parents and Tutors, which includes our weekly Tutor Newsletter and segmented Parent email comms.
• Working with our in-house Junior Designer to create engaging assets.
• Collaborating with our Product Marketing Manager on content-based initiatives.
• Ownership of our copywriting and comms request and triage process.
• Providing, and copy checking of, outbound comms as part of our review process.
• Copy and format checking our outbound activity with our CRM Managers.
• Updating established comms, both promotional and operational.
• Driving marketing activity within our Tutor Community.

There is also the possibility of line management responsibility of a Junior Brand Designer, Content Marketing Manager and CRM Marketing Manager.

Requirements

• You’re a curious creative and analytical marketer, who loves to dive deep into the data to identify what’s working and what’s not, as well as areas of opportunity.
• You’re an exceptional copywriter, able to drive prospect engagement and intrigue with your short-form writing (including emails, ad and creative copy), whether it’s a cold email or updating a long-term customer.
• Proven growth marketer with B2B demand generation experience, skilled in deploying integrated marketing plans and achieving business KPIs.
• Experienced in managing digital marketing funnels, using tools like Pardot and Salesforce, as well as CMSs, such as Drupal or Wordpress.
• You have experience in managing budgets and negotiating best prices when appropriate with suppliers.
• B2C experience is advantageous, but we’re not necessarily expecting you to have worked across B2B and B2C (it’s also quite unusual!).
• You are comfortable working with other departments such as Sales, Product and Operations. You are able to articulate and action on the ‘why’ behind marketing efforts.
• You are comfortable relaying technical information to non-technical stakeholders; you are a story-teller that cuts through the noise to present tangible actions and outcomes.
• You enjoy and have experience in up-skilling more junior members of your teams.

Benefits

• Salary of £60,000 to £65,000 p.a.
• Hybrid working, with 1-2 days a week spent from our London office (Old Street)
• 25 days holiday, plus 1 ‘time for me’ day and flexible bank holidays
• Flexible working arrangements possible, around MyTutor’s core hours
• Workplace pension & salary exchange scheme
• Health & Wellbeing benefit options, plus cycle, tech and gym schemes
• Enhanced parent policies and workplace nursery scheme
• A personal L&D budget of up to £350, pro-rated for part-time employees
• Inclusive policies supporting all staff to flourish, and a wide range of MyTutor communities & networks
• Regular team events & socials

• Screening Call with our Talent Lead
• 1st Interview - Competency & Skills Interview with our Director of Marketing & a senior business stakeholder..
• 2nd Interview - Practical take-home task, you’ll be provided with information and format ahead of the meeting (with Director of Marketing and a senior business stakeholder)
• Final Interview - Culture & Values Add interview: A discussion with a MyTutor employee outside of the hiring team where they will ask you a series of questions based on our Behaviours & Values.

You can find a good taster of who we are, our culture & our ethos via the video linked here.