Marketing Manager
Lovely opportunity for an experienced B2B Marketing Manager to shape and deliver all activity for an industry leader in the sustainable architecture space.
THE COMPANY
Our client is an industry leader in the sustainable architecture space, transforming urban spaces and enhancing human wellbeing and environmental health.
THE ROLE
This is an exciting growth phase for the business, and the Marketing Manager will have the opportunity to create and deliver B2B marketing strategies that shape the future of the brand, including digital marketing, events, and industry partnerships.
You will:- Develop and execute comprehensive B2B marketing strategies and plans for both UK and German markets
- Create compelling content for technical audiences including case studies, white papers, and specification documents
- Plan and execute presence at key industry events and trade shows
- Support in building partnerships with industry bodies and educational institutions
- Manage marketing automation and lead nurturing and optimise Salesforce CRM for marketing and sales alignment
- Oversee website content and SEO strategy
- Direct social media strategy focusing on LinkedIn and other relevant B2B platforms
- Produce monthly performance reports and analytics
- Manage and develop one Marketing Associate
YOU
The ideal candidate for this Marketing Manager role will be an experienced B2B marketer (5+ years), ideally with experience in and/or knowledge of the construction, architecture, or sustainable building sectors.
You will also have:
- A proven track record in brand building, lead generation, relationship marketing and nurture journeys
- Digital marketing expertise including SEO, PPC, and content marketing
- Experience in budget management and ROI tracking
- Strong understanding of technical product marketing
- Experience with Salesforce Marketing Cloud and Pardot (or similar) and marketing automation
- Knowledge of Canva and ability to design and deliver content and creative
- Experience of marketing analytics and reporting tools
- Understanding of SEO tools and best practices
- Prior line management experience
German language skills and knowledge of the German market would be a bonus!
NB: You must be eligible to work in the UK
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Marketing, Digital and Creative RecruitmentStopgap - Talent With A Spark