Head of Marketing
About your new company
NQC is a successful and growing software company specialising in supply chain risk management platforms. We’re in the ‘Tech for Good’ space, providing online web platforms which are in use by some of the largest organisations across a number of industries including the UK Government and the Automotive industry.
Based in central Manchester, NQC offers a supportive working atmosphere within a diverse team of people. We work on a hybrid model and regularly meet up outside of the office for team socials and company events. This is an opportunity to work on globally recognised technology solutions used by major brands throughout the world and become part of an exciting long term plan for sustainability, and a better future.
About your new role
We’re on the lookout for a results-oriented Head of Marketing to lead our efforts in driving revenue growth, and help build a strong, memorable brand. You will be responsible for developing and executing integrated demand generation strategies, while also shaping and enhancing our brand experience across all touchpoints through creative storytelling.The ideal candidate will be data-driven, strategic, and a passionate leader with a proven track record of building strong brands, generating measurable demand and exceeding demand generation targets.
Key Responsibilities
As a Head of Marketing, you are expected to undertake the following responsibilities as part of your day to day activities:
- Develop and execute a comprehensive demand generation strategy that aligns with overall business objectives and revenue targets.
- Identify and optimise key demand generation channels, including digital marketing, content marketing, email marketing, events, and partnerships.
- Implement and manage marketing automation platforms and CRM systems to capture strong, qualified leads and drive conversions to the sales pipeline.
- Work closely with the Head of Growth to ensure seamless lead handoff.
- Develop and manage the demand generation budget, ensuring efficient resource allocation and maximising ROI.
- Create and manage content to support demand generation efforts, such as webinars, blog posts, and social media content.
- Create and manage immersive brand experiences that enhance customer sentiment across all touchpoints, including digital, physical, and experiential.
- Identify and optimise key demand generation channels, including digital marketing, events, and partnerships.
- Develop and manage the demand generation budget, ensuring efficient resource allocation.
- Define and track key performance indicators (KPIs) for both brand experience and demand generation initiatives.
- Any other ad-hoc duties as assigned.
Requirements
To be successful for this role, you will ideally meet these requirements:
- Proven industry experience in a SaaS demand generation role, with a track record of driving revenue growth and brand experience.
- Strong understanding of marketing automation tools such as CRM systems (HubSpot), measuring campaign performances and identifying areas to improve.
- Proven ability to develop and execute comprehensive demand generation strategies aligned with business objectives and revenue targets.
- Demonstrable experience in identifying and optimising key demand generation channels (digital marketing, content marketing, email, events, partnerships).
- Experience in developing and managing demand generation budgets, with a focus on efficient resource allocation and ROI maximisation.
- Previous experience in creating and managing engaging content across multiple platforms, such as webinars, campaigns, and social media posts.
- Experience in generating regular reports and dashboards to communicate insights to key stakeholders.
- Previous experience in line management and recruitment duties for small to medium sized marketing teams.
- Is consistently motivated, committed and able to perform duties in all situations.
- Communicates and receives ideas, views and information to achieve understanding.
- Champions NQC’s values and consistently acts in a principled, open and conscientious manner, challenging unacceptable behaviour.
- Plans and prioritises activities and resources to maximise performance and minimise errors.
- Thinks creatively and embraces opportunities for change.
- Works collaboratively with cross-functional teams and acts as a team player while supporting colleagues.
- Competitive salary package
- Hybrid working policy
- Private pension scheme
- 25 days holiday (Increasing with service) + bank holidays
- Enhanced Maternity and Paternity Leave
- Health Cash Plan
- Learning & Development through Udemy platform
- 24/7 Access to a Virtual GP
- Life Assurance (4 x Salary after 6 months)
- YuLife: Employee discounts and wellbeing platform
- Regular company socials & events