Head of Individual Giving - Fixed Term (Maternity ...
£65,000
London with hybrid working (min. 1dpw on site in NW1)
(open to flexible working including compressed/part-time/flexi-time)
War Child is an award-winning, creative and innovative organisation driven by the single goal of ensuring a safe future for every child affected by war.We are looking for an experienced individual giving fundraiser to lead the team through a maternity cover period, with specialist skills in digital acquisition and donor stewardship, to oversee the success and growth of the programme.
This role holds the largest fundraising expenditure budget for the organisation, with planned investment for 2025 to support further growth and development. Individual Giving is recognised as a priority area of fundraising by the wider organisation - as such, we are looking for someone who can confidently maintain that reputation, develop internal relationships and demonstrate a curious nature to spot new opportunities to engage supporters.
The work of War Child sadly means that they are often rapidly responding to crisis situations, with this team executing and delivering emergency appeals and campaigns that enable the organisation to deliver immediate and critical care. Experience of working in a similar environment, with an adaptable and ever-changing backdrop will be hugely beneficial.
Key Responsibilities:
Effectively lead the Individual Giving and Acquisition teams (with a direct Senior Manager report for each area), overseeing the delivery of a highly successful direct marketing programme across digital and offline channels (including Meta, Google Search Ads, YouTube, DRTV, Telemarketing and Email). Ensure a data- led approach
- monitoring and analysing income and expenditure budgets, the attrition of regular givers, data selections and journeys analysis etc.
- incorporating these insights into team plans, driving efficiencies and maximising opportunities for development of the Individual Giving programme. Lead on agency management, with responsibility for procurement, negotiation and contract development to ensure cost-efficiency, quality and compliance. Foster a creative and collaborative approach, working closely with senior colleagues to ensure mass marketing is inspiring, whilst remaining respectful to War Child's work and the children it supports.
Collaborate with other Fundraising Heads/Senior Managers to maximise opportunities for cross-team working - utilising War Child's impressive network of supporters, talent and ambassadors effectively.
About You:
An experienced senior fundraising leader and direct marketer, with strong knowledge and expertise of delivering mass market fundraising across a variety of channels.Knowledge/expertise of developing and delivering emergency fundraising appeals, ideally within an international development or humanitarian NGO setting.
Proven expertise of developing integrated individual giving strategies, with a multi-channel approach covering both online and offline activities.
Analytical - with a keen eye for detail and recognition of the importance of being data-led.
Strong knowledge and understanding of PPC, SEO, digital analytics and data capture, with the ability to enhance digital performance and acquisition.
Application Deadline: Wednesday 30th October
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.