Head of Marketing, Advertising and Events (materni...
Location: Remote based and in person in London (SW4), UK
Closing date: 10:00 Monday 14 October
Interviews: Conducted w/c Monday 21 October - with remote options possible
Start date: Monday 25 November
Supported by some of the world’s leading philanthropic foundations, Alliance Publishing Trust (APT) is an international publisher of material on philanthropy, including Alliance magazine, a quarterly publication on philanthropy, and social investment globally.APT aims to create a culture of collective involvement where all team members can contribute to both the direction and processes of the organisation.
We aim to be a fluid organisation, being able to introduce new ideas in quick time enabling us to punch above our weight and deliver impact at a level beyond our size. APT is proud to be both an accredited Living Wage Employer and 4 Day Week Employer.
We are currently seeking a highly motivated, confident individual with excellent organisational skills to take on maternity cover for the role of head of marketing, advertising and events.
Reporting to the executive director, you will be responsible for the sale of advertising space on our website, through email blasts to our mailing lists, via our weekly emails and within our quarterly print publication. You will also be responsible for the line management of event support, while managing our event programme which consists of up to 19 digital and in-person events per year.You will also be responsible for line management of the subscriptions manager, overseeing concurrent marketing projects, targeting key subscription areas, and ensuring a high level of renewals amongst our subscribers. Alongside this, there will be opportunities to represent Alliance at external events both in the UK and abroad.
The successful candidate will have strong, persuasive oral and written communication skills, enjoy working in a small team, and have excellent organisation and time-management. The candidate will be a willing participant in all APT discussions and play an active part in driving the organisation forward.
To apply, please send a CV and a covering letter to Amy McGoldrick by 10:00am on Monday 14 October 2024. We are a small organisation and only successful interview candidates will be contacted. If you have any questions regarding the role, please contact us by email.Main responsibilities
Marketing & sales
Lead responsibility for the marketing strategy to grow the circulation of AllianceDirect line management of subscriptions manager to ensure the implementation of this strategy
Indirect management of marketing support staff
Setting and ensuring the delivery of organisational growth targets across all forms of readership
Garnering quality feedback from existing audiences to ensure our products are meeting audience expectations
Responsibility for the marketing budget
Advertising
Creating and executing campaigns to increase the advertising revenue of Alliance Promoting advertising opportunities across print, digital, and online to all of our existing clientsBuilding relationships with potential new advertisers and exploring new markets
Maintaining relationships with all current advertisers
Ensuring that all advertising material is provided by the client in time to meet our schedules
Ensuring all invoices for advertising are raised, issued, and paid in a timely fashion
Answering any advertising enquires in a professional and timely manner
Maintaining and updating the Alliance media kit
Events
Primary responsibility for organising & promoting both in-person & digital Alliance eventsCo-ordinating with the editorial team to ensure a good standard of panellists and debate
Driving growth of our event audiences
Primary responsibility for income generation via sponsorships and event services
Securing external bookings for our event services and managing those events
Management of freelance event support staff and external suppliers
Organisational
Responsible for reporting on three main pillars of the role to board of trustees and fundersAttending sector events (both in the UK and internationally) to further the aims of APT
Maintaining accurate details of projects and analysing the success of campaigns
Reporting back to colleagues on progress of all projects and potential new opportunities
Checking the organisation’s inbox and responding to customer queries
Working knowledge of CRM
General
Being an active team member and contributing ideas to the long-term development of AllianceWorking on required tasks relating to any other APT projects
Person specification
Essential
Experience of working on marketing campaignsExperience of advertising sales
Ability to forge relationships with external partners
Good writing skills
Good, confident telephone manner
Good understanding of Microsoft Office – including Word, Excel, and email
Excellent organisational skills with the ability to manage multiple projects and meet deadlines
Ability to work independently
Desirable
Experience of working with subscriptionsExperience of event organisation and management
Experience of using CRM
Experience of using MailChimp
Experience of Office 365
Experience of working in a charity
Interest in philanthropy and social investment
Workplace benefits
Included, but not limited to:
Four-day work weekFlexible working, both in terms of times and location
28 days (7 weeks) of annual leave (including Bank Holidays)
Enhanced pension
Life assurance
Eye tests
Seasonal ticket loan
Travel insurance
Employee volunteering
Mental wellbeing
Physical wellbeing
Occupational Sick Pay
Critical illness insurance
Health cash plan