Social Media Manager
Michael Page London
About Our Client
International chain of hairdressing and beauty salons.
Job Description
Social Media Strategy- Develop and implement a proactive global social media strategy that supports business objectives and brand awareness.
- Oversee and manage content calendars across all key social platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms).
- Ensure a balance of organic and paid content, optimizing reach and engagement while supporting broader marketing campaigns.
- Work closely with the creative team to produce high-quality, engaging content (images, videos, reels, stories) that aligns with the brand's tone, values, and visual identity.
- Drive community engagement, fostering authentic interactions and leveraging user-generated content (UGC).
- Stay ahead of social media trends and algorithm changes, ensuring the brand remains an industry leader.
- Own the global influencer marketing strategy, ensuring the right influencers align with the brand's positioning.
- Identify, engage, and negotiate partnerships with top-tier influencers and content creators in beauty and lifestyle.
- Develop and manage long-term ambassador relationships, ensuring impactful collaborations and ROI.
- Oversee content briefing, approvals, and tracking to ensure consistent, high-quality brand representation.
- Measure and analyze influencer campaign performance, providing recommendations for optimization.
- Proven experience in social media management within the beauty, fashion, or luxury sector.
- Strong leadership skills with experience managing or mentoring a team.
- A proactive, strategic mindset-not just reactive content creation but a vision for social growth.
- Deep understanding of global vs. local social media strategies and how to tailor content accordingly.
- Experience in influencer marketing and community building, with a strong network in the beauty space.
- Hands-on content creation ability-comfortable briefing, creating, and executing engaging social content.
- Data-driven decision-making, with experience using analytics tools to track and improve performance.
What's on Offer
Competitive salary and package
Hybrid working
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