Online Trading & Marketing Co-ordinator
Yours Clothing Ltd | Peterborough | findajob.dwp.gov.uk |
What is the role:
The Online Trading and Marketing Co-Ordinator is a brand new role to the business in a fast growing team. Reporting into the Trading Manager you will have a varied and exciting role focusing on driving sales and improving the customer experience through the website and through the marketing channels.
An enthusiasm for fashion and marketing is essential to this role
What you will do:
Conduct regular competitor analysis to keep up to date with the latest products, trends, messaging and creative from our top competitors
Engage with the buying team and report on top bestselling lines to the rest of the Marketing department, ensuring that these are the focus of all marketing communications to the customer
Briefing in emails and desktop notifications to the Design department in line with the trading plan and frequency that week. Promoting top selling products in an engaging way with top performing subject lines and high click-through and conversion rates.
Working with the marketing agencies to come up with engaging PPC and paid social ads for Google, Bing, Facebook, Instagram, Tik Tok and Pinterest. The ads need to be engaging as well as served to the appropriate audience to drive traffic and sales through the website.
Work alongside the marketing agency to improve the affiliates programme. This includes recruiting new affiliates who can drive new converting traffic to our website and well as working with existing top performers to make sure they have the right content to promote our brand on their channel.
Brief in the homepage and landing page updates to the design team every week and give feedback on this. The homepage needs to be engaging for both new and existing customers promoting the brand and new top selling products in the business.
Optimisation of on-site search and the top navigation to make sure the customer can easily find the categories and products they are looking for to drive sales on the website.
Assist in promotional launches co-ordinating together all channels so they have the same creative and copy and launch at the same time across the website and all marketing channels.
What you will bring: Highly motivated and a desire to be number one
Positive energy and enthusiasm to succeed
Excellent attention to detail
Proven record of going above and beyond
Proven ability to work well within a team and independently
Proven record of good attendance and flexibility
Ability to adapt to frequent change and a high-pressure environment
Outstanding loyalty and commitment to the business
Good communication skills with friendly and engaging style
Degree level education in Marketing, Business or Fashion desired but not essential
1. 2 years Digital Marketing or E-commerce experience
Understanding of Fashion trends, Product and Seasonality
Understanding of User experience online
Intermediate Excel and PowerPoint skills are desired but not essential
The Online Trading and Marketing Co-Ordinator is a brand new role to the business in a fast growing team. Reporting into the Trading Manager you will have a varied and exciting role focusing on driving sales and improving the customer experience through the website and through the marketing channels.
An enthusiasm for fashion and marketing is essential to this role
What you will do:
Conduct regular competitor analysis to keep up to date with the latest products, trends, messaging and creative from our top competitors
Engage with the buying team and report on top bestselling lines to the rest of the Marketing department, ensuring that these are the focus of all marketing communications to the customer
Briefing in emails and desktop notifications to the Design department in line with the trading plan and frequency that week. Promoting top selling products in an engaging way with top performing subject lines and high click-through and conversion rates.
Working with the marketing agencies to come up with engaging PPC and paid social ads for Google, Bing, Facebook, Instagram, Tik Tok and Pinterest. The ads need to be engaging as well as served to the appropriate audience to drive traffic and sales through the website.
Work alongside the marketing agency to improve the affiliates programme. This includes recruiting new affiliates who can drive new converting traffic to our website and well as working with existing top performers to make sure they have the right content to promote our brand on their channel.
Brief in the homepage and landing page updates to the design team every week and give feedback on this. The homepage needs to be engaging for both new and existing customers promoting the brand and new top selling products in the business.
Optimisation of on-site search and the top navigation to make sure the customer can easily find the categories and products they are looking for to drive sales on the website.
Assist in promotional launches co-ordinating together all channels so they have the same creative and copy and launch at the same time across the website and all marketing channels.
What you will bring: Highly motivated and a desire to be number one
Positive energy and enthusiasm to succeed
Excellent attention to detail
Proven record of going above and beyond
Proven ability to work well within a team and independently
Proven record of good attendance and flexibility
Ability to adapt to frequent change and a high-pressure environment
Outstanding loyalty and commitment to the business
Good communication skills with friendly and engaging style
Degree level education in Marketing, Business or Fashion desired but not essential
1. 2 years Digital Marketing or E-commerce experience
Understanding of Fashion trends, Product and Seasonality
Understanding of User experience online
Intermediate Excel and PowerPoint skills are desired but not essential
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