Lead Generation Specialist
About Our Client
Our Client, a full service management business which specialise in B2B debt collection. They are a start up business looking to transition into a scale up. They are starting with four sales hires including this lead generation position with remote working capabilities all over Europe.
Job Description
Lead Identification and Qualification:
• Conduct research to identify potential leads within target sectors.
• Use a balanced mix of social selling, email outreach, and phone calls to make contact with prospective clients.
• Leverage HubSpot to send personalised, research-driven emails to prospective clients. Follow a structured cadence for email follow-ups, maximising response rates without bordering on intrusion.
• Conduct introductory calls to qualify leads using criteria, focusing on high-value and complex prospects.
• Employ a consultative approach to understand the prospective client's needs and pain points, logging these details meticulously in HubSpot
Social Selling:
• Targeting Connections
• Utilise LinkedIn Sales Navigator and other advanced social media tools to specifically target decision-makers in high-value sectors.
• Aim for an actionable network expansion rate of 5% week-on-week while maintaining a focus on quality over quantity.
• Content Engagement
• Routinely engage with content posted by potential leads or their companies to establish initial contact subtly and add value to their network.
• Utilise tools like Feedly to stay updated on industry news, sharing select articles and posts within your network.
• Personal Branding
Data Mining and Analysis:
• Gather names, phone numbers, emails, and relevant data to enrich the client database.Use analytics tools to track the effectiveness of various lead generation strategies.
• Use industry reports, academic papers, and proprietary databases etc.. to identify high-value targets within specified sectors
Pipeline Development:
• Develop and maintain a consistent pipeline of leads.
• Collaborate with Sales Development Representatives (SDRs) to ensure seamless transition of leads for further development.
Channel Leveraging:
• Leverage various channels like LinkedIn, industry events, and partnerships to identify and generate new leads.
Performance Tracking:
• Utilise CRM tools to document and manage lead data.
The Successful Applicant
A successful Lead Generation specialist should have:
• Strong research and analytical skills.
• Excellent social sales experience
• Effective written and verbal communication skills.
• Ability to multitask and prioritise.
• Excellent time management skills.
• Expertise in using CRM to manage and identify potential leads.
• Accurate and timely CRM data entry to ensure real-time tracking and assessments.
• Capable of generating custom reports from CRM for detailed performance and trend analysis within CRM.
• Highly collaborative with good interpersonal skills.
• Bachelor's degree in Marketing, Business, or a related field (ideally)
• A minimum of 3 years of experience in B2B Lead generation for high-value and/or complex services (essential)
• Proficiency in using CRM software (essential)
What's on Offer
• A competitive salary range of £25,000 to 29,500 per year.
• An initial 2-week training programme
• Remote working.
• Generous holiday leave.
• The chance to grow and develop within the business.
If you are a driven individual with a passion for sales, this Lead Generation role may be the opportunity you've been waiting for. Don't hesitate - apply now!
Our Client, a full service management business which specialise in B2B debt collection. They are a start up business looking to transition into a scale up. They are starting with four sales hires including this lead generation position with remote working capabilities all over Europe.
Job Description
Lead Identification and Qualification:
• Conduct research to identify potential leads within target sectors.
• Use a balanced mix of social selling, email outreach, and phone calls to make contact with prospective clients.
• Leverage HubSpot to send personalised, research-driven emails to prospective clients. Follow a structured cadence for email follow-ups, maximising response rates without bordering on intrusion.
• Conduct introductory calls to qualify leads using criteria, focusing on high-value and complex prospects.
• Employ a consultative approach to understand the prospective client's needs and pain points, logging these details meticulously in HubSpot
Social Selling:
• Targeting Connections
• Utilise LinkedIn Sales Navigator and other advanced social media tools to specifically target decision-makers in high-value sectors.
• Aim for an actionable network expansion rate of 5% week-on-week while maintaining a focus on quality over quantity.
• Content Engagement
• Routinely engage with content posted by potential leads or their companies to establish initial contact subtly and add value to their network.
• Utilise tools like Feedly to stay updated on industry news, sharing select articles and posts within your network.
• Personal Branding
Data Mining and Analysis:
• Gather names, phone numbers, emails, and relevant data to enrich the client database.Use analytics tools to track the effectiveness of various lead generation strategies.
• Use industry reports, academic papers, and proprietary databases etc.. to identify high-value targets within specified sectors
Pipeline Development:
• Develop and maintain a consistent pipeline of leads.
• Collaborate with Sales Development Representatives (SDRs) to ensure seamless transition of leads for further development.
Channel Leveraging:
• Leverage various channels like LinkedIn, industry events, and partnerships to identify and generate new leads.
Performance Tracking:
• Utilise CRM tools to document and manage lead data.
The Successful Applicant
A successful Lead Generation specialist should have:
• Strong research and analytical skills.
• Excellent social sales experience
• Effective written and verbal communication skills.
• Ability to multitask and prioritise.
• Excellent time management skills.
• Expertise in using CRM to manage and identify potential leads.
• Accurate and timely CRM data entry to ensure real-time tracking and assessments.
• Capable of generating custom reports from CRM for detailed performance and trend analysis within CRM.
• Highly collaborative with good interpersonal skills.
• Bachelor's degree in Marketing, Business, or a related field (ideally)
• A minimum of 3 years of experience in B2B Lead generation for high-value and/or complex services (essential)
• Proficiency in using CRM software (essential)
What's on Offer
• A competitive salary range of £25,000 to 29,500 per year.
• An initial 2-week training programme
• Remote working.
• Generous holiday leave.
• The chance to grow and develop within the business.
If you are a driven individual with a passion for sales, this Lead Generation role may be the opportunity you've been waiting for. Don't hesitate - apply now!
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