Brand & Marketing Manager
Aldershot | Permanent | £40,000 - £48,000/year | www.cv-library.co.uk |
This is an exciting, broad and varied role working for a lovely organisation nestled in the Hampshire countryside. It’s ideally suited to an experienced marketer looking to join a fun, vibrant team
Your role will involve:
• Overseeing the development of an annual sales & marketing plan & ensure execution of all key projects/activities
• In conjunction with senior management, managing the business’s brand guidelines, media positioning & core value and ensuring the in-house design team adhere to them
• Producing engaging, thought-provoking, insight-driven pieces for advertisers & their agencies on lead networks, mainly via B2B Email, Web & Social Media channels
• Ensuring there is a ‘live’ set of credentials that can form the basis for pitches
• Network Presentations - making changes of a major nature as & when required
• Creating media packs & other specific sales materials
• Mock-Up’s & Photo Library - as needed for pitches; updating photo library as required
• Developing, managing & maintaining network consumer audience insights
• Developing insights into key advertising client sectors to support sales approach
• Undertake regular benchmarking exercises across the sector to assist develop business competitive advantage where necessary
You will be the ideal candidate due to your:
• In depth B2B marketing experience, ideally gained within a marketing agency or similar
• High energy levels - upbeat & engaging, with a positive outlook
• Experience and interest in the wider media, marketing & communications sectors
• Strategic thinker
• Audience insights & research experience and data/analytical skillset
• Natural organisational & prioritisation skills
• High level of attention to detail
• A self-starter, with creative flair
• Copy-writing capability and design/visual comms competency
• Hands on approach
• People management experience
This is a great opportunity to join a supportive, highly successful business. Please apply now if this sounds like the role for you
Your role will involve:
• Overseeing the development of an annual sales & marketing plan & ensure execution of all key projects/activities
• In conjunction with senior management, managing the business’s brand guidelines, media positioning & core value and ensuring the in-house design team adhere to them
• Producing engaging, thought-provoking, insight-driven pieces for advertisers & their agencies on lead networks, mainly via B2B Email, Web & Social Media channels
• Ensuring there is a ‘live’ set of credentials that can form the basis for pitches
• Network Presentations - making changes of a major nature as & when required
• Creating media packs & other specific sales materials
• Mock-Up’s & Photo Library - as needed for pitches; updating photo library as required
• Developing, managing & maintaining network consumer audience insights
• Developing insights into key advertising client sectors to support sales approach
• Undertake regular benchmarking exercises across the sector to assist develop business competitive advantage where necessary
You will be the ideal candidate due to your:
• In depth B2B marketing experience, ideally gained within a marketing agency or similar
• High energy levels - upbeat & engaging, with a positive outlook
• Experience and interest in the wider media, marketing & communications sectors
• Strategic thinker
• Audience insights & research experience and data/analytical skillset
• Natural organisational & prioritisation skills
• High level of attention to detail
• A self-starter, with creative flair
• Copy-writing capability and design/visual comms competency
• Hands on approach
• People management experience
This is a great opportunity to join a supportive, highly successful business. Please apply now if this sounds like the role for you
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