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Digital Marketing Analyst
Confused.com | Cardiff | Full-time | apply.workable.com |
Confused.com is the UK’s first comparison platform for car insurance. We’ve been helping customers since 2002 by empowering them to make better decisions around insurance and financial services. Our mission is simple: take away the confusion when comparing financial products and services to help you save time and money.
We’re part of RVU, a group of online brands (including Uswitch, Tempcover and Money.co.uk) that empowers people to make confident decisions across a range of household services.
About the role
We’re looking for a Digital Marketing Analyst to work with our search platform team, whose goal is to drive organic growth for Confused.com by supporting our in-house SEO function. We’re looking for someone who can help make the best use of our data to generate insight and optimise web assets in order to capture ranking traffic.
The search platform team sits within our customer & marketing platform guild, who enable marketeers to improve their customer relationships and their ability to market quickly and effectively.
Our work requires familiarity with search data, a number of different analytics and database tools, as well as technical expertise to mine big datasets and a natural inquisitiveness to uncover stories within our data.
As a Digital Marketing Analyst, you will be a crucial member of the team, working closely with the search marketing and content teams to understand performance, identify opportunities and surface new data points that will enhance the quality and accuracy of our content.
Part of the role will also involve working with the PR team to respond to data requests, in order to build positive relationships, showcase our expertise and have a positive impact on our reputation as a customer champion.
You will be responsible for translating the requirements of your stakeholders to bring ideas to life and deliver on the business strategy, whilst also building up a reporting toolset to allow stakeholders to ‘self-serve’ wherever possible. You’ll also be able to build up a strong contextual knowledge of our data and our industry in order to proactively identify new opportunities to improve our performance, whilst acting as a data champion for the search marketing team by:
• Visualising – Using strong visualisation techniques to create detailed engaging dashboards and reports to present performance trends and your search insights to relevant teams and business stakeholders.
• Investigating – Diving into our search and in-house data to understand performance, highlight where improvements could be made and sharing that insight with the relevant marketing teams to action.
• Enabling – Providing training guidance and support on how to understand data / reporting and promote self-service to improve overall analytical capability and autonomy across the business.
• Researching - Keeping up to date with macroeconomic factors,market and search trends, while being able to interpret this accordingly to understand and measure the impact on our business performance.
• Translating - Act as an analytics translator to bridge the gap between our engineers and our business stakeholders, to apply business context to our data products and deliver clearly understandable insight to our operational teams.
• Analysing - Use your digital marketing and analytical skills to analyse competitor strategies to gain ranking insights and to help prioritise actions off the back of it
What you’ll bring to the role:
• You’re self-directed, passionate about data, and focused on delivering the right results to help solve customer and business problems
• Effective communication, data storytelling, and relationship building skills. Capable of independently identifying stories in the data and presenting to both technical and non-technical stakeholders
• Familiarity with the financial services industry, and a good understanding of key drivers in the price comparison market
• Experience and understanding of search metrics, with a sound knowledge of the levers which can be used to improve search performance
• Create professional standard dashboards and reports, driving engagement from stakeholders with the ability to clearly convey messaging around performance trends.
• Ability to lead by example and be a positive influence on the team around you, demonstrating good practice in reporting, visualisation and analytics, while supporting the development of our data culture
• Solid technical skills with SQL (preferably with Databricks and BigQuery), Tableau (or other visualisation tools), Google Sheets, Google Search Console and Google Analytics tools
You don’t need to tick off everything on this list - so don’t let that hold you back from applying. There are plenty of opportunities to learn with us!
Benefits
We want to give you a great work environment. We want to contribute to both your personal and professional development, and give you great benefits to make your time at Confused.com even more enjoyable. Some of these benefits include:
• A competitive salary and bonus package
• Employer matching pension up to 7.5%
• Hybrid working, and a “Work from Home” budget to help contribute towards a great work environment at home
• Annual leave of 25 days (excluding bank holidays) which will increase with length of service (up to a maximum of 30 days) and additional leave options
• Excellent maternity, paternity and adoption leave policy, for those key moments in your life
• Employee Assistance Programme (EAP), Simply Health Scheme and access to the Calm app.
• Regular events - company-wide events with insightful external speakers as we want to make sure our colleagues continue to feel connected
• A healthy learning and training budget, as well as the chance to go to conferences around the world every year
• Private medical scheme
**As a tech company that strives to get better every day, we use Metaview during the interview processes to record and transcribe interviews so the interviewer can focus on the conversation rather than note-taking. This also helps us to continuously improve the quality of our interviews and your experience.
This has no bearing on the assessment of you as a candidate and you can opt-out at any time, just let us know before your call.
We’re part of RVU, a group of online brands (including Uswitch, Tempcover and Money.co.uk) that empowers people to make confident decisions across a range of household services.
About the role
We’re looking for a Digital Marketing Analyst to work with our search platform team, whose goal is to drive organic growth for Confused.com by supporting our in-house SEO function. We’re looking for someone who can help make the best use of our data to generate insight and optimise web assets in order to capture ranking traffic.
The search platform team sits within our customer & marketing platform guild, who enable marketeers to improve their customer relationships and their ability to market quickly and effectively.
Our work requires familiarity with search data, a number of different analytics and database tools, as well as technical expertise to mine big datasets and a natural inquisitiveness to uncover stories within our data.
As a Digital Marketing Analyst, you will be a crucial member of the team, working closely with the search marketing and content teams to understand performance, identify opportunities and surface new data points that will enhance the quality and accuracy of our content.
Part of the role will also involve working with the PR team to respond to data requests, in order to build positive relationships, showcase our expertise and have a positive impact on our reputation as a customer champion.
You will be responsible for translating the requirements of your stakeholders to bring ideas to life and deliver on the business strategy, whilst also building up a reporting toolset to allow stakeholders to ‘self-serve’ wherever possible. You’ll also be able to build up a strong contextual knowledge of our data and our industry in order to proactively identify new opportunities to improve our performance, whilst acting as a data champion for the search marketing team by:
• Visualising – Using strong visualisation techniques to create detailed engaging dashboards and reports to present performance trends and your search insights to relevant teams and business stakeholders.
• Investigating – Diving into our search and in-house data to understand performance, highlight where improvements could be made and sharing that insight with the relevant marketing teams to action.
• Enabling – Providing training guidance and support on how to understand data / reporting and promote self-service to improve overall analytical capability and autonomy across the business.
• Researching - Keeping up to date with macroeconomic factors,market and search trends, while being able to interpret this accordingly to understand and measure the impact on our business performance.
• Translating - Act as an analytics translator to bridge the gap between our engineers and our business stakeholders, to apply business context to our data products and deliver clearly understandable insight to our operational teams.
• Analysing - Use your digital marketing and analytical skills to analyse competitor strategies to gain ranking insights and to help prioritise actions off the back of it
What you’ll bring to the role:
• You’re self-directed, passionate about data, and focused on delivering the right results to help solve customer and business problems
• Effective communication, data storytelling, and relationship building skills. Capable of independently identifying stories in the data and presenting to both technical and non-technical stakeholders
• Familiarity with the financial services industry, and a good understanding of key drivers in the price comparison market
• Experience and understanding of search metrics, with a sound knowledge of the levers which can be used to improve search performance
• Create professional standard dashboards and reports, driving engagement from stakeholders with the ability to clearly convey messaging around performance trends.
• Ability to lead by example and be a positive influence on the team around you, demonstrating good practice in reporting, visualisation and analytics, while supporting the development of our data culture
• Solid technical skills with SQL (preferably with Databricks and BigQuery), Tableau (or other visualisation tools), Google Sheets, Google Search Console and Google Analytics tools
You don’t need to tick off everything on this list - so don’t let that hold you back from applying. There are plenty of opportunities to learn with us!
Benefits
We want to give you a great work environment. We want to contribute to both your personal and professional development, and give you great benefits to make your time at Confused.com even more enjoyable. Some of these benefits include:
• A competitive salary and bonus package
• Employer matching pension up to 7.5%
• Hybrid working, and a “Work from Home” budget to help contribute towards a great work environment at home
• Annual leave of 25 days (excluding bank holidays) which will increase with length of service (up to a maximum of 30 days) and additional leave options
• Excellent maternity, paternity and adoption leave policy, for those key moments in your life
• Employee Assistance Programme (EAP), Simply Health Scheme and access to the Calm app.
• Regular events - company-wide events with insightful external speakers as we want to make sure our colleagues continue to feel connected
• A healthy learning and training budget, as well as the chance to go to conferences around the world every year
• Private medical scheme
**As a tech company that strives to get better every day, we use Metaview during the interview processes to record and transcribe interviews so the interviewer can focus on the conversation rather than note-taking. This also helps us to continuously improve the quality of our interviews and your experience.
This has no bearing on the assessment of you as a candidate and you can opt-out at any time, just let us know before your call.
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