Content Marketing Manager

About Our Client

This opportunity is with a large organisation in the Energy & Natural Resources sector. They are a reputable player in the industry, with a strong emphasis on sustainability and innovation. Their diverse team is made up of passionate professionals committed to driving the company's success in Leeds and beyond.

Job Description

Key responsibilities of the Content Marketing Manager:

• Develop and implement a comprehensive content marketing plan aligned with the overall marketing strategy.
• Produce, manage, and distribute content across multiple platforms, including blog posts, whitepapers, case studies, and social media.
• Oversee and grow the company's social media presence, actively engaging with the audience and building a strong online community.
• Collaborate with graphic designers to produce visually engaging and on-brand content.
• Craft compelling, high-quality copy for various channels such as the website, email campaigns, and advertising materials.
• Maintain a well-structured content calendar to ensure the timely and consistent delivery of content.
• Work closely with the Head of Marketing, wider marketing team, and other departments to ensure alignment and integration of marketing initiatives.
• Keep abreast of emerging trends, tools, and best practices in content marketing and social media.
• Track and evaluate content performance using analytics tools, refining strategies to enhance effectiveness.
• Ensure all content adheres to brand guidelines and supports the company's goals.
• Create and execute strategies to boost website traffic and generate high-quality sales leads.
• Manage and optimise the organic performance of the website, applying SEO best practices.

The Successful Applicant

A successful 'Content Marketing Manager' should have:

• A minimum of 5 years' experience in a content marketing role, either within an agency or an in-house team.
• Proven background in B2B marketing, ideally within a similar industry or one facing comparable challenges.
• Strong expertise in content marketing strategies and an in-depth understanding of various content channels.
• Hands-on experience with content management systems and a range of social media platforms.
• Solid grasp of SEO best practices and the ability to apply them effectively during content development.
• Exceptional writing and communication skills, supported by a strong portfolio of published work.
• Excellent project management abilities, capable of juggling multiple content projects and meeting tight deadlines.
• Strong analytical mindset, with the ability to interpret data and adjust strategies based on insights.
• Creative and innovative thinker, able to design impactful content campaigns that stand out.
• Highly organised with sharp attention to detail.
• Comfortable working independently as well as collaboratively within a team.
• Results-oriented, with a drive to meet and exceed performance targets.
• Passionate about innovation and eager to explore new technologies that enhance content creation.

• A competitive salary ranging from £40,000 to £48,000.
• A vibrant company culture that encourages innovation and teamwork.
• The chance to make a significant impact in the Energy & Natural Resources industry.
• A supportive environment for professional growth.