Head of Communications and Marketing

Job overview

Interview expected to take place in the week following shortlisting: commencing 09.06.25

You'll develop compelling narratives that connect supporters with opportunities to make a meaningful difference, while managing our brand reputation and analysing complex information to make strategic decisions that secure essential funding for significant initiatives.

Main duties of the job

Bradford Hospitals Charity is the official NHS charity partner of Bradford Teaching Hospitals NHS Foundation Trust. We support the Trust's strategic priorities by funding additional equipment, research, training, and improvements to the patient environment that go above and beyond standard NHS provision.

At the forefront of your responsibilities is our transformative £3 million capital campaign in partnership with the Sick Children's Trust, creating a 'home from home' within our outstanding Neonatal Unit at Bradford Royal Infirmary. This vital facility will allow parents to stay close to their babies throughout their hospital journey, fundamentally enhancing experiences for patients and families.

This comes at a pivotal time as the charity transitions to independence, presenting unique opportunities to establish a distinctive identity in the region.

Working for our organisation

Our People Charter outlines the behaviours we can expect from one another and what you can expect from Bradford Teaching Hospitals Foundation Trust:

• We value people
• We are one team
• We care

We’re keen to meet people who share these values and are passionate about delivering the highest quality of care to our patients.

Detailed job description and main responsibilities

• Lead the development and implementation of the charity's communications and marketing strategy, aligning with organisational objectives
• Provide strategic communications counsel to the Charity Director, Senior Management Team and NHS Corporate Trustee
• Build the communications team, including training and development of staff including day to day supervision
• Manage the communications and marketing budget effectively
• Implements and proposes changes to communications policies that impact beyond their own area of expertise.

• Manage relationships with external suppliers and agencies for specialised design work and campaigns
• Oversee outsourced graphic design projects, ensuring brand consistency and quality
• Brief and coordinate with external creative agencies when required
• Develop and deliver creative, high-impact marketing campaigns that drive engagement and action
• Lead the charity's brand management and development
• Create compelling content across multiple channels for diverse audiences. Frequent concentration required drafting publications, interruptions to respond to urgent enquiries and decision.
• Manage media relations and act as a spokesperson for the charity
• Oversee the charity's digital presence, including website and social media channels
• Develop and maintain relationships with key stakeholders, including NHS Trust communications team
• Plan and deliver internal communications to engage NHS staff with the charity
• Provide and receive highly complex, sensitive information where co-operation and agreement is required.
• Plan complex activities to manage campaigns
• Works within broad occupational policies, lead specialist for communications
• Holds a delegated budget.

• Plan, implement and evaluate integrated marketing campaigns, including fundraising appeals
• Develop compelling case studies and impactful stories to raise awareness and drive fundraising
• Create engaging content for fundraising appeals and campaigns which entails frequent indirect exposure to distressing or emotional circumstances
• Monitor and evaluate campaign effectiveness using data-driven approaches

• Lead the charity's digital strategy
• Oversee social media presence and engagement
• Manage e-newsletter communications
• Analyse digital metrics and adapt strategies accordingly

• Act as brand guardian for the charity
• Manage crisis communications when required
• Protect and enhance the charity's reputation
• Ensure consistency of messaging across all channels

Person specification

Experience

• Significant demonstrable experience in a senior communications role within a charity
• Track record of developing and implementing successful strategic communications and marketing plans
• Experience managing and developing high-performing communications teams
• Proven experience in brand management and development
• Demonstrable experience in campaign management and evaluation
• Proven experience in planning and delivering successful fundraising campaigns/appeals
• Strong track record in stakeholder relationship management
• Experience in crisis communications management
• Digital communications experience, including website and advanced social media management, including experience with social media management platforms like hootsuite.

• Experience in healthcare communications
• Experience in capital campaign management
• Experience in managing organisational change
• Digital transformation experience

Skills

• Excellent strategic thinking and planning abilities
• Outstanding written and verbal communication skills
• Strong analytical and problem-solving capabilities
• Proven project management skills
• Excellent stakeholder management abilities
• Strong financial management and budgeting skills
• Advanced keyboard skills and knowledge of how to use Microsoft packages is required as will need to create presentations and design official publications for the charity
• Excellent interpersonal skills

Knowledge

• Advanced digital marketing knowledge
• In-depth understanding of media relations and PR principles
• Comprehensive knowledge of marketing and communications best practices
• Understanding of charity sector communications

• Understanding of charity law and governance

Qualifications

• Degree in Communications, Marketing, Journalism, or related field or equivalent experience
• Professional qualification in communications or marketing (e.g., CIPR, CIM) or equivalent experience to Master’s level

• Additional management qualifications