Head of Admissions
ABOUT BOSWORTH
Bosworth is a relatively small school of approximately 200 students, the majority of whom are boarders from overseas, though the school has a small cohort of day students who benefit from being at a school that is proudly international in character.We pride ourselves on the individualised support we give to our students across all Key Stages.
ABOUT THE ROLE
Bosworth Independent School is seeking a highly creative, dynamic and results-driven Head of Admissions to lead our student recruitment strategy. This is a pivotal role that blends admissions leadership with proactive marketing, working at the heart of the school’s growth and profile-raising strategy.As the first point of contact for prospective families, you will be responsible for overseeing the admissions process.
While around seventy percent of our pupils are drawn from the international market, you will have a particular and strong focus on increasing domestic student numbers. We believe that this is an era of growth that has huge potential, not least because at Bosworth we are fortunate to be able to: keep class sizes small (maximum 18, average 12) which means students get the attention they need to excel and which parents expect.
You will also collaborate closely with the CATS Global sales and marketing teams to raise the profile of Bosworth both locally and internationally.
This is an exciting opportunity for an ambitious, driven and energetic professional with a keen understanding of the independent education market, excellent communication skills, and a proven track-record in sales and marketing. You will have impeccable interpersonal skills, be highly organised, able to effectively balance multiple demands on your time simultaneously and thrive on that.You will also be customer-service focused and data-literate.
You will be based in the school and be a recognisable presence about the place, taking time to shadow pupils, to drop into lessons and assemblies, and to be at as many events as possible. It is only through doing that you will quickly understand the day-to-day running of the school and its events, its ethos and educational philosophy, as well as the dynamism and globalism that characterise the place that you will be able to effectively market the school.
Key Responsibilities
Admissions- Lead and manage the admissions process for day and boarding students, ensuring a smooth, efficient, and welcoming experience for families.
- Build strong working relationships with the CATS Global Sales and Marketing teams, working collaboratively with them to implement our growth strategy
- Develop and implement strategies to increase domestic enrolment, with clear performance metrics and conversion targets.
- Oversee admissions data and reporting, ensuring accurate tracking of pipeline activity, conversion rates, and yield and reporting regularly to the Headmaster and Senior Leadership Team.
- Deliver an exceptional level of customer service at all stages of the admissions journey, ensuring timely and accurate responses to sales team representatives, agents and parents.
- Working with the CATS Global central Marketing team, to develop and execute a marketing plan to support admissions goals, including campaigns, print materials, events, and partnerships.
- Manage the school’s social media presence across key platforms, ensuring content is engaging, captures the spirit of the school and is strategically aligned.
- Work with the CATS Global sales and marketing teams to promote Bosworth in overseas markets, supporting international recruitment efforts where appropriate.
- Organise and lead open events, school tours, taster days, and other events aimed at prospective students and their families.
- Liaise with sales teams representatives globally to organise familiarisation trip events for agents.
- Represent the school at local, national, and international education fairs, networking and community events.
- Build strong relationships with local schools, agents, educational consultants, and community organisations
PERSON SPECIFICATION
Experience:
- Proven track record in admissions, sales, or marketing, preferably in an educational or independent school setting.
- Experience managing social media and digital content creation.
- A commercial mindset with the ability to set and achieve ambitious enrolment targets.
- Outstanding interpersonal and communication skills, with a natural ability to build rapport with families, students, and colleagues.
- Personal Qualities:
- Highly organised, efficient, and data-literate.
- A commitment to be fully integrated into the life of the school and to be a leading advocate and promoter of the school.
- A passion for widening participation to independent school education
- A commitment to be fully integrated into the life of the school and to be a leading advocate and promoter of the school.
Desirable
Skills and Competencies- Understanding of both UK and international student recruitment markets.
- Familiarity with CRM systems (e.g., HubSpot, Salesforce, or similar).
- UKVI understanding
- Cycle to work Scheme
- Tech Scheme
- Car Scheme
- Free flu vaccine through Healthshield
- Free eye tests
- Financial wellbeing support via WageStream
- Employee Assistance Programme
- Group income protection
- GP24: GP Access for all
- Health Cash Plan
- Death in Service
- Long service awards
- Employee referral scheme
- Enhanced Maternity and Paternity pay
ABOUT CATS GLOBAL SCHOOLS (CGS)
CATS Global Schools is a leading education group committed to inspiring the next generation of world shapers.
With a history dating back to 1899, but a focus on the future, our group brings together 16 institutions comprising independent boarding schools, an Arts University College, English language schools and a variety of summer programmes in the UK, US, Canada, and China.
Each year, we provide 18,000 students around the globe with the education they need to develop real-life skills for the future. We are dedicated to academic excellence and our students benefit from our well-developed links to over 40 top global universities.
We create a positive learning environment where every student is empowered to make a contribution to shape their world. This is made possible because of the commitment of our pioneering, persevering people who do the very best for our students.
OUR COMMITMENT TO INCLUSION AND DIVERSITY
We are committed to diversity, inclusion and belonging. Building on our core values – Pioneering, Persevering, People – We pledge to deliver a series of events, guest speakers and focus groups to make CATS Global Schools and employer of choice for all.
SAFEGUARDING
CGS is dedicated to safeguarding and promoting the welfare and well-being of children and young people. As such, appointment is subject to the satisfactory completion of safer recruitment employment checks in line with KCSIE guidelines. This will include satisfactory references, enhanced DBS from the Disclosures and Barring Service and, where applicable, any international equivalent being obtained.Shortlisted candidates will be subject to online checks which may include social media.