Digital Communications Officer
Role duration: Permanent.
Summary purpose - what you will be achieving
The purpose of this role is to support the Digital Communications Manager in promoting, strengthening and protecting the reputation of the Academy by delivering and evaluating short- and long-term digital campaigns across key communications channels that engage and influence new and existing audiences.
You will achieve this by creating high-quality, engaging written and visual content that is on brand and optimised for different audiences and digital channels used by the Academy including social media channels (LinkedIn, X, Instagram, YouTube and Bluesky), email, and our website.You will work collaboratively with colleagues and external partners, including influential UK and international medical researchers as well as patients, carers and the public, to help shape our work.
You will strive for excellence to develop an understanding of the Academy’s audiences and an ability to tell impactful stories in a compelling way. You will be agile in how you work on multiple long- and short-term projects and will work well under pressure to meet short deadlines.
You will behave with integrity to build effective relationships quickly, developing trust as you collaborate widely with colleagues, digital content creators, biomedical scientists and peers from partner Academies, charities, universities and government bodies, both national and international.You will act on evidence from data insights to deliver factually sound and impactful communications that resonate with our Fellows, grant awardees, public, patients, researchers and policymakers.
We’re looking for someone with the energy and passion to actively seek diversity and inclusion across our communications activities. Someone who lives our values of kindness and resilience by modelling healthy working practices and supporting wellbeing and work-life balance for colleagues, collaborators and most importantly themselves.
View information about the Academy and our strategy 2022-2032
Closing date for completed applications is noon, Monday, 4 November 2024.
Interviews will likely be held online on 14, 15, 18 November 2024.
About the role – what you will be doing (your key accountabilities)- Prepare engaging written and visual content for social media, email campaigns and the Academy website in collaboration with the Digital Communications Manager and Creative Content Manager.
- Implement evidence-based digital communication plans focused on consistency, accessibility, engagement, and impact.
- Work with colleagues to identify and action digital opportunities, connecting with diverse audiences and stakeholders.
- Embed user experience, accessibility and audience needs throughout your work.
- Monitor, record and evaluate data relating to the online presence of the Academy and engagement with its audiences, reporting against KPIs and helping to integrate learnings into future projects.
- Capture short form video content at Academy events and help to edit, optimise and post as part of multi-platform, multi-purpose campaigns.
- Develop and maintain effective working links with appropriate representatives at peer organisations including other National Academies, Government departments, universities and research funders.
Requirements
About you – what you bring to the role (your key skills and abilities)- An interest in science and health communications.
- Insight into how digital communications platforms work and an interest in current usage and trends across social media, including the production and use of short-form video content.
- Skills in digital monitoring, evaluation and reporting including knowledge of reporting tools for social media, email marketing and websites, including Google Analytics.
- Excellent communication skills with an eye for visual content design, adept at turning written copy into engaging and accessible digital content for use across websites, social media, and email.
- Knowledge of website content management systems (CMS), email marketing platforms and customer relationship management (CRM) systems
- Team player with the ability to work collaboratively and support colleagues.
- Strong organisational skills with the ability to manage multiple tasks and meet deadlines.
- Anticipates reputational risks and takes ownership to ensure robust results.
Download job description.
Benefits- Salary progression framework
- Hybrid and agile working
- 29 days annual leave including Christmas closure dates, plus Bank Holidays.
- Pension (The Academy offers a flexible contribution structure with a minimum employer contribution of 8% up to a maximum of 13% of gross salary, with an employee contribution ranging from 3% to 8% )
- Life assurance
- Season ticket travel loan (interest free)
- Family friendly benefits - enhanced maternity and paternity leave (subject to qualifying period), coaching for parents returning to work
- Subscription to Headspace and Class pass
- Staff training to support your development including EDI training (View our EDI values, principles, and behaviours)
Read the Academy’s Strategy 2022-2032
Discover more about working at the Academy