Marketing Communications Executive
Join our client as a Marketing Communications Executive!
Are you a passionate Marketing Communications Executive looking to make a real impact by giving a voice to those without speech? Our client is looking for a dedicated individual like you to join their team and contribute to enhancing the lives of people with disabilities.
Your Impact:
As their Marketing Communications Executive, you will:
- Craft clear, compelling, and engaging copy for various digital platforms, including the company website, blog, email, social media channels and internal intranet.
- Collaborate with their product managers, speech therapists and AAC specialists across the company to create technical articles, how-to guides, and campaigns to support product launches, new training courses, and new features in their flagship Grid AAC software.
- Creating and updating product marketing materials, brochures, media kits, and presentations with new imagery and copy.
- Creating internal blogs and content for their staff newsletter.
- Developing case studies that showcase how people are using their technology to communicate and achieve their ambitions.
- Supporting the marketing of their online learning platform, creating campaigns to launch new courses and promote workshops for the Training Team.
- Manage the email content calendar, developing campaigns that are consistent and on-brand, and tailored to their audiences and key customers.
- Creating quarterly newsletters for key customers.
- Developing automated campaigns, analysing and optimising their performance.
- Produce monthly reports monitoring email campaign performance, KPIs and competitor activity and use insights to make recommendations.
- Create visual assets, banners and promotional materials – including graphics for social media, email campaigns, website, product presentations and digital flyers.
- Film, edit and subtitle videos, from reels to longer-form videos for their websites, learning platform and internal channels.
- Stay updated with industry and training trends, digital marketing best practices, and competitor activity and messaging to help inform content strategies.
Essential Qualifications/skills/experience:
- 3+ years’ experience in a similar role.
- Excellent interpersonal communication skills.
- Strong copywriting skills with the ability to adopt the company's ‘voice’ and create content for a range of audiences.
- Ability to create long and short-form content for a range of online channels including video, website, social media and email.
- Experience researching and writing blog content or editorial.
- Experience using Mailchimp, or a similar email marketing platform and optimising campaigns.
- Excellent organisational skills with the ability to prioritise and meet deadlines.
- A passion for digital design, presentation, and excellent attention to detail.
- Basic image creation and video editing skills.
- Experience using Canva or Adobe Creative Cloud.
- Good IT skills, and proficiency in Microsoft Office.
- Experience using analytical tools.
- Willingness to undertake a variety of marketing tasks and support the wider team.
- Self-motivated and a desire to learn.
- An exceptional team player who wants to work for a company that makes a real difference in people’s lives.
About Our Client:
They are proud to be at the forefront of assistive communication technology. Their innovative products are used globally by individuals with diverse needs. Their values - passionate, caring, empowering, achieving together, and enabling change - resonate in everything they do.
Their Inclusive Culture:
They believe in giving everyone a voice. Joining our client means joining a diverse team that values collaboration and supports a community that relies on their technology for effective communication.
Their Commitment to Sustainability:
They not only innovate but also prioritise sustainability. They aim to minimise their carbon footprint and promote a greener world through sustainable solutions. By joining them, you'll contribute to shaping a more inclusive society while actively supporting their sustainability efforts.
Their D&I Commitments:
They prioritise diversity and inclusivity in their work environment. Here's how they do it:
- Recognised as a Disability Confident Employer by the UK Government and Founding Partner of Purple Tuesday.
- Their recruitment practices are inclusive and barrier-free, with adjustments available during the application process and throughout your career with them.
- They believe in adding to their culture, not just fitting in. Their diverse team combines unique talents to create products that reflect the diversity of their users and customers.
Rewards and benefits:
Discover a world of rewards and benefits tailored to your wellbeing at our client. Beyond a competitive salary and private medical insurance, explore perks like a hybrid working model, wellness benefits, and paid volunteering days.