Digital Communications Officer
WHO WE ARE:
Cardiff and Vale University Health Board is one of the largest Integrated Health Board in the UK, employing over 16,000 staff and providing over 100 specialist services. Serving a population of around 500,000 people living in Cardiff and the Vale of Glamorgan, we are focussed on the health and care needs of our local population whilst also working with our partners to develop regional services.Together we are committed to improving health outcomes for everyone and to delivering excellent care and support.
Our mission is “Living Well, Caring Well, Working Together”. We have recently refreshed our strategy, Shaping Our Future Wellbeing, which sets out the Health Board’s Vision for improving the health and wellbeing of the populations we serve by 2035 through the delivery of our strategic objectives; Putting People First, Providing Outstanding Quality, Delivering in the Right Places, and Acting for the Future.We have challenging times ahead, but we are confident that by tackling these challenges together, we can support people to live healthier lives and reduce the unfair differences in the prevalence of illness and health outcomes we see in our communities today.
We aspire to deliver outstanding care and treatment for people when they need it, where they need it; care that compares well with the best in the world, but to do so, we need to transform how we deliver services over the next decade and beyond.
We are a values-driven organisation and out goals will only be realised if our values are at the heart of everything we do. Created by colleagues, patients and their families and carers, our values are:
- We are kind and caring
- We are respectful
- We have trust and integrity
- We take personal responsibility
OUR REGION:
Wales has much to offer with miles of stunning coastline, UNESCO world heritage sites and beautiful countryside. Cardiff, the thriving Welsh capital, has something for everyone. It is a fantastic city to live and work in with an abundance of sports, arts and cultural attractions.Situated to the west of Cardiff, the Vale of Glamorgan offers a combination of beautiful Welsh countryside and a dramatic natural coastline, as well as charming towns including Penarth and Cowbridge. Those seeking more culture may find themselves drawn to the National Museum, St Fagan’s Museum of Welsh Life or the Millennium Centre, home of the Welsh National Opera.
Whether city life or rural living, Cardiff and the Vale offers the best of both worlds.
Job overview
Do you have strong digital communications skills? Do you know the difference between Tik Tok content and CMS content? Do you have a flair for creativity and design?
We have a post for a Digital Communications Officer to join the busy communications and engagement team within Cardiff and Vale UHB and focus on the Keeping Me Well project, working closely with our therapies teams. The post is new to the organisation to increase the engagement with our staff and communities of the Keeping Me Well project and website,
The successful candidates will be required to produce effective communications and have knowledge of social marketing; modern methods of digital communication and engagement will be essential.
They will also have strong skills in website development and CMS platforms.
The post holders will be based with the Communications and Engagement Team at Woodland House, Maes y Coed Road, Cardiff.
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.
Main duties of the job
This role requires a digital communications professional to plan and implement digital communications on behalf of the Keeping Me Well project. It requires delivery of the corporate e-communication functions, including design and content management of existing platforms used by the organisation (website, Intranet, digital screens, videos etc).The role will also develop, implement, maintain and evaluate innovative digital communication campaigns, making best use of new media opportunities. Digital communications will be tailored for a wide range of audiences so that they engages staff, stakeholders, media and the public.
The post-holder will support training to enable other digital champions within the organisation to maintain online platforms and undertake digital communication projects. The individual will be able to provide advice to others within the organisation on digital communications, linking closely with managers, staff and committees.
Working for our organisation
Cardiff and Vale University Health Board is one of the largest Integrated Health Boards in the UK, employing over 15,000 staff, providing over 100 specialist services. Working across 6 hospital sites, we have a diverse range of career opportunities to offer.Serving around 500,000 people living in Cardiff and the Vale of Glamorgan, we are focussed on the health and care needs of our local population whilst working with our partners to develop regional services.
Our mission is “Caring for People, Keeping People Well”, and our vision is that every person’s chance of leading a healthy life should be equal. As an organisation we are unashamedly ambitious for our population’s health, rising to the challenges of today and tomorrow through our 10-year strategy, Shaping our Future Wellbeing.We are contributing to a healthier Wales with great emphasis placed on innovation and improvement, learning from around the world and leading the way in clinical research. Partnership working is strong at Cardiff and Vale, and we work closely with our staff and our community.
Cardiff, the thriving Welsh capital, is a fantastic city to live and work in with an abundance of sports, arts and cultural attractions. Situated to the west of Cardiff, the Vale of Glamorgan offers a combination of beautiful Welsh countryside and a dramatic natural coastline.Whether city life or rural living, Cardiff and the Vale offers the best of both worlds.
Detailed job description and main responsibilities- Plan digitally based communication activities that are responsive to internal staff and external customers, balancing the need for proactive service development and the reactive demand of operational responsibilities.
- Influence and persuade committees and staff on appropriate digital communication approaches.
- Possess a political awareness and understanding of the complex NHS and political issues and changing strategic situations and adapt messages on digital channels accordingly.
- Support delivery of the mechanisms to deal with digital internal and external web and social media enquiries, ensuring a responsive service to internal and external customers. In responsive situations (major reputational issue), participate in the communication department’s wider communication enquiry service.
- Maintain structure, content, functionality and accessibility of the health board’s digital communication channels – including websites, Intranet and social media; ensuring accuracy and that accessibility and navigation are compliant with recognised web usability and accessibility standards.
- Be an expert user of the content management system (CMS), and positively input to ongoing improvement and development
Person specification
Qualifications
Essential criteria- Educated to degree level in relevant field (communications, digital communications, or IT), or equivalent level of work experience including practical knowledge and experience of methods and approaches as they relate to digital communications and public relations.
Experience and skills
Essential criteria- Previous experience of working in a communications team. Evidence of providing communication services across digital channels with a proven track record. Proven track record in development and delivery of effective electronic communications as part of a proactive campaign. Experience of creating basic graphic design to help communicate messages. Basic video shooting and editing experience.
Skills
Essential criteria- Strong communication skills – both written and oral – to communicate and engage positively with leading clinicians and professionals, wider staff, the public and other internal and external stakeholders Report writing and presentation skills Ability to convey complex information clearly and concisely to a wide range of audience, tailored to their needs.
Skills
Essential criteria- Ability to work to deliver to strict deadlines. Flexible approach to work and needs of the service.
MANAGING YOUR APPLICATION:
We are committed to promoting inclusion, where all staff have a sense of belonging. We welcome applications from everyone and recognise the need for our workforce to represent the diversity of the population we serve. We value our differences and fully advocate, cultivate and support an inclusive working environment where staff treat one another with dignity and respect and where diversity is celebrated.We aim to create a working environment where every individual can fulfil their potential no matter their disability, sex, gender identity, race, sexual orientation, age, religion or belief, pregnancy and maternity or marriage and civil partnership status.
We are keen to break down barriers in the UHB, and encourage applications from under-represented groups.
Applicants are invited to apply in Welsh. Any application submitted in Welsh will not be treated less favourably than an application made in English.
The UHB reserves the right to close this vacancy after 24 hours if a large number of suitable applications are received. Therefore, we encourage early applications to ensure consideration for this post.
Please check your email account regularly. Successful applicants will receive all recruitment related correspondence via the email account registered on the application form.
To work in the UK, all candidates who are not UK or Republic of Ireland (RoI) nationals require sponsorship to obtain either a Health and Care visa or Skilled Worker visa, unless you have permission to work via another route. Non UK / RoI candidates wishing to apply should self-assess the likelihood of obtaining a Certificate of Sponsorship by visiting Work in the UK.If you are eligible for the Health and Care visa, application costs are lower and you do not need to pay the annual Immigration Health Surcharge.