Head of Digital Communications
We recognise the challenges that people with protected characteristics may experience on the job market and in their career progression. We are fully committed to being an inclusive employer and ensuring equal opportunities. We are keen to make our workforce as diverse as possible, and we hope to attract applications from underrepresented groups, including ethnic minorities, people with a disability, and people with gender diverse identities.
Are you looking for a part-time opportunity to lead a team of highly skilled creatives?
Are you a collaborative leader who can work with your team at pace to bring an idea to life that engages target audiences?
Would you thrive at the opportunity to work as part of a jobshare managing senior leaders and highlight the importance and impact of digital communications?
If so, then this is the perfect role for you!
The Successful candidate in this position will join the existing postholder in a job-share partnership. A successful job-share hinges on the ability of the two partners to work together as one. The intention would be to maintain the current arrangement which sees both job-share partners working three days.The successful candidate will be required to work 3 days (Monday to Wednesday).
The Head of Digital Communications is responsible for transforming our approach to engaging with external audiences via social media. We are looking for someone who is brave and not afraid to develop new and creative approaches to storytelling, ensuring that we’re continually testing and learning and increasing the impact of our messages across our owned channels and beyond.
This role will lead a multi disciplined team of in-house creatives, ranging from strategist, designers, animators, and videographers. Ensuring the team work together to develop ideas and deliver at pace.
This is a fantastic opportunity for the right person to join us and build on the great work the team has delivered to date and to further develop our digital presence and enhance our reputation. You will lead a highly skilled team in delivering inspiring, engaging and effective content to better engage our audience and reach new audiences in innovative and creative ways.You will have overall responsibility for content across a range of channels, including the creation of ideas through to delivery and evaluation, to deliver world-class content to promote Government, departmental and Ministerial priorities and activities.
Responsibilities include, but are not limited to:
- Lead and manage the creative content team to produce inspiring, effective and engaging content on owned social media channels, empowering the team to proactively support key announcements, visits and events via DfT digital channels demonstrating continuous improvement in quality and engagement.
- Set strategic direction and lead on content and channel strategies to reflect audience and user need whilst growing DfT reach through digital channels. Lead the team to develop stretching KPIs ensuring that all digital activity is data driven with actionable insights and regular reporting.
- Develop and manage relationships across communications and with special advisers and private offices to ensure digital content is an integral part of all communications planning.
- Play a leading role in upskilling the wider communications team in digital communications to build resilience and capability.
- Be an expert on social media channels and think strategically and creatively about where digital is going next.
- Lead the team through periods of ambiguity and crisis, including hands-on content creation and planning during key, high-pressure moments.
- Line Management of 3 x G7’s who lead on the design strategy and video functions within the digital team.
For more information, please see the attached Role Profile.