Paid Search & Social Advertising Specialist

Paid Search & Social Advertising Specialist

Salary: £35,000-£45,000 DOE

Benefits:

• A highly competitive basic salary (with potential for an annual pay rise subject to meeting performance targets).
• Annual staff bonus after a qualifying period.
• Option to work from home/remotely for 2-3 days per week.
• Flexible working hours.
• Relaxed creative offices within a sought-after area of Cheltenham (Tivoli).
• Collaborative culture.
• Personal development and training is encouraged.
• Christmas and summer staff parties, as well as ad hoc lunches and team socials.

Hours: Full-Time, Monday-Friday

The Company:

Our client is an award-winning digital agency who share a real passion for the internet. They believe in giving staff the freedom and space to flourish.

The Role:

We are looking for an experienced, forward-thinking Paid Search & Social specialist who relishes a new challenge. We want someone who is passionate about digital (and in particular ecommerce), website analysis, search and social marketing. You will be responsible for delivering their Paid Search & Social service to a range of clients of varying sectors and sizes.

Responsibilities:

• Manage and execute paid social media and paid search campaigns from start to finish, including achieving objectives, budgeting, targeting, testing and optimisation
• Briefing the creative department for content
• Collaborate with other marketing teams and stakeholders to align paid social media and paid search strategy with overall business goals and brand identity
• Monitor and analyse campaign performance using various tools and metrics
• Provide regular reports and insights on campaign performance and identify opportunities for improvement and growth
• Monitoring sites on a daily, weekly & monthly basis to ensure that Paid Search & Social efforts are achieving the ROI targets for your clients
• Take an active part in and contribute to the Digital Marketing team
• Keep up to date with the latest Paid Search & Social trends and best practices
• Managing of client relationship including regular communication, meetings, calls, and presentations

Skills and Requirements:

• 3-5 Years proven experience in managing paid search and social media campaigns
• Proficient in using various social media platforms, tools and analytics, such as; META. Tiktok, Pinterest, LinkedIn Campaign Manager, experience is advantageous
• Ideally Google Ads and Google Analytics Certified
• Experience setting up and working with GA4
• Proven track record of growing ecommerce sales and ROI
• Excellent copywriting and communication skills, with an eye for detail and creativity
• Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights
• Excellent understanding of traffic and conversion measurement, experience with interpreting such data and deriving insight
• Experience in producing in-depth analysis and reporting on business KPIs
• Excellent planning, organisation and communication skills
• Confident communicator with excellent writing and speaking skills
• Attention to detail and the ability to effectively multi-task
• Experience of delivering and monitoring digital marketing campaigns that drive customer engagement and lead generation