CRM Marketing Manager
Overview:
Are you ready to jumpstart your career with one of the UK's fastest-growing retailers? Thanks to the hard work and dedication of our incredible team, Screwfix is breaking records and setting new standards in retail excellence. We're not just experiencing growth; we're thriving, and we want you to thrive with us!
Whether your passion lies in procurement, digital innovation, marketing, or finance, Screwfix has the perfect role to elevate your career. We're on the lookout for dynamic individuals to join our team and contribute to our ongoing success story.
We are looking for a CRM Marketing Manager to join our team. Reporting to the Senior CRM Marketing Manager, you'll design the strategy and execute direct-to-customer marketing campaigns to drive lifetime value, loyalty and spend using our leading automated marketing systems.You'll utilise the most appropriate channel and message applying test and learn methodology. You'll write creative briefs, execute campaigns, analyse results and present back to the team and wider business with recommendations on how to develop further.
Responsibilities:
- Design the campaign strategy using data and insight and execute direct to customer marketing campaigns to drive lifetime value, loyalty and spend using our leading automated marketing systems
- Development and implementation of marketing campaigns using our real time data plus traditional methods such as RFM segmentation, lifecycle journeys, triggered campaigns and personalised content.
- Deliver the marketing plan using the appropriate channel with a particular drive to leverage our highly rated App with Push / rich inbox campaigns plus Direct Mail, SMS, targeted emails, and Coupon at till
- Manage to a marketing budget and R.O.I. target
- Using customer segmentation, data and reports to drive more personalised marketing messages based on behaviour, product, channel and message using a test and learn methodology
- Interpret campaign reports & analysis to make intelligence led campaign decisions
- Creation of bespoke campaign assets and promotions
- Responsible for part of the CRM & Planning team budget and provide regular updates to the Senior CRM Marketing Manager
- Support with third party relationship management including SLAs and service issues
- Provide information and recommendations to the Air Traffic Control process with marketing plans, volumes and results for your segment/s
- Support in the overall management of Direct Marketing plans and timing schedules
- To provide cover across the wider team as and when required
- Build relationships with internal network to foster a collaborative way of working and alignment in the delivery of key activity
- Keep abreast of industry good practice and innovations to discuss and provoke future thinking and internal change/wow/approaches
Qualifications:
- Team and people management experience
- A good understanding of the principles of direct marketing especially in using digital channels such as App push, rich inbox and Email
- Ability to interpret complex information and present back in a simple user-friendly format
- Good Excel skills with the ability to interpret and translate data
- Ability to work independently and meet strict deadlines
- Ideally some previous experience working in a similar role within a multi-channel business
- Experience and/or knowledge of campaign management and reporting software
What’s in it for me?
You do your best when you feel your best, so we’ve chosen benefits that truly matter and support your wellbeing.
Subsidised canteen: We offer a great selection of hot and cold food at our subsidised canteen, as well as a warm, inviting place for you to eat. So whether you prefer a packed lunch or an easy life, we cater to all.
Free parking: No one wants to spend their mornings circling around the car park. So whether you have a work vehicle or not, there’ll always be a free spot for you and your car.
Parental leave policy: We offer Enhanced Family Leave for our UK and ROI based colleagues. Our policies and resources are inclusive for all parents and include enhanced pay terms and generous leave policies. We’ve put everything we think you should know on our dedicated intranet page, ready for when you need it.Find out more on our website.
Other benefits:
- Award-Winning Pension Scheme
- 20% Discounts at Screwfix & B&Q, plus discounts at other High-Street Retailers
- Company Bonus up to 20%
- Award-Winning Apprenticeship Schemes
- MyGym discounts
- Cycle-to-Work Scheme
- Enhanced Family leave
- Retail Trust counselling services
- Life cover
Sustainability at Screwfix
We’re committed to building a better future for our community and our planet. That’s why we’re doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging.We’re on a mission to put sustainability at the forefront of everything we do. Join us.
We’ve worked hard to create a culture of inclusivity and genuine community. We’re a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you’ll be listened to, encouraged, and given the tools and training you need to get ahead.You’ll always know where you are with us. We’re open. We’re fair. And we believe in opportunities for everyone.
We believe in equity for all. Please let us know at careers@screwfix.com if you need any additional support or adjustments when it comes to your application.