Digital Marketing Manager

About Our Client

Our client is a prominent player in the financial services sector, boasting a large network of clients and employees. With a team size exceeding 10,000 across the globe, this organisation operates out of a central hub located in Birmingham.

• Lead and execute all digital marketing strategies including SEO, SEM, email, social media and display advertising campaigns.
• Plan and execute all web, SEO/SEM, database marketing, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimise spend and performance based on the insights.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimise user experience.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Brainstorm new and creative growth strategies through digital marketing.

The Successful Applicant

A successful Digital Marketing Manager should have:

• A degree in Marketing or a related field.
• Experience in optimising landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Knowledge of website analytics tools (e.g., Google Analytics).
• Experience in setting up and optimising Google Adwords campaigns.
• Website design and creation experience
• Proven track-record of PPC and SEO experience
• Strong analytical skills and data-driven thinking.

• A competitive salary in the range of £50,000 - £65,000 per annum.
• A generous holiday leave policy.
• An engaging company culture that promotes teamwork and innovation.
• Employee perks including training opportunities and wellness programmes.

We encourage all suitable candidates to apply for this exciting opportunity to contribute to a leading financial services company in Birmingham City Centre.