Content Marketing Manager
Full time, permanent. Monday - Friday 8.30am - 5pm
Location: (Option for hybrid working based in our Brighton office, or fully remote for the ideal candidate)
About Sampl:
We help leading brands from Cadbury to Clarins to Estee Lauder engage with their audiences through digital channels social and online media to create highly targeted product sampling campaigns in Europe, the US and APAC. using our market-leading sampling platform.
Our end-to-end sampling solutions drive loyalty and engagement while helping brands acquire valuable first-party data and product reviews.This is a remote-first role, but with the flexibility to meet in our lovely Brighton office once a month.
The Opportunity:
We’re seeking a Content Marketing Manager to lead and scale Sampl’s content marketing efforts. This hands-on role involves shaping our content strategy, producing multi-format content (e.g., blogs, videos, whitepapers), and optimising for SEO and demand generation.
You'll work closely with our growth marketing manager and collaborate across sales, customer success, and product marketing teams to ensure our content drives impact, builds awareness, and generates demand.
This is the perfect role for a versatile, hands-on content marketer who loves experimenting with formats, testing new distribution strategies, and producing content that truly delivers
Requirements
Key Responsibilities:
Content strategy & execution- Shape and own our content strategy—aligning it with business goals and brand positioning
- Produce a mix of content formats (blogs, case studies, videos, webinars) and test new ways to engage our audience
- Repurpose and distribute content so it reaches the right people in the right way
- Work with our growth marketing manager to turn content into a lead-generation machine
- Optimise content for organic search, lead capture, and conversion
- Develop distribution strategies across email, social, paid, and beyond
- Own the content calendar, workflows, and production process
- Track, measure, and refine performance to double down on what works
- Work with freelancers, agencies, and creators to scale up content production
- Partner with sales and customer success to turn customer wins into compelling stories
- Collaborate with product marketing to nail messaging that brings Sampl’s value to life
- Support PR and brand-building efforts to position Sampl as the category leader
What We’re Looking For:
- 5+ years in content marketing, ideally within B2B SaaS or startups
- A strategic thinker who also loves rolling up their sleeves and creating content
- Proven success in developing content strategies that attract, engage, and convert
- A natural storyteller—someone who knows how to turn insights into compelling narratives
- Experience producing multi-format content, including video, long-form resources, and case studies
- Strong knowledge of SEO, content distribution, and lead generation best practices
- Cross-functional collaboration with marketing, product, and sales teams
- Background in early-stage startups, building a content function from scratch
- Familiarity with tools like HubSpot, Google Analytics, and SEO platforms (e.g., Ahrefs, SEMrush.
- Experience hosting webinars or creating video content series
- Background in journalism, copywriting, or media production
- Hybrid working set-up
- Auto-enrolment in the company-wide benefits scheme
- EMI share options—be part of our growth journey
- Health Cash Plan, PMI, EAP & comprehensive well-being support package
- Generous holiday entitlement, including two weeks off at the end of the year
- Regular work social events including team lunches, Spa days, Go Karting, mini golf
- A bright, modern office within a co-working space in the heart of Brighton
This is a unique opportunity to build a high-impact content engine from the ground up and drive Sampl’s growth strategy through creative and data-driven storytelling.
Salary:
£35k - £50k + bonus & benefits
Sampl encourages applications from candidates from diverse and underrepresented backgrounds.